"Success is at the intersection of what you want to spend your time doing and what actually produces value for the world."

Episode Summary: Selling, whether a service or a book can be complicated when we are not very clear on what it's real value is. In this episode, Tucker Max, best-selling author of "I Hope They Serve Beer in Hell", shares the secret to writing a best-selling book, finding the value and becoming successful in what you do.

Some Questions I Ask

• What is success to you?
• What is the first step to achieve success?
• What are some common mistakes people make when trying to achieve success?
• What was the key to your success creating your book?
• How much of your life do allow to flow spontaneously?
• When you look at the world, what are you most excited about? Where do you see the great opportunities?

In This Episode You Will Learn

• Why your job should not be your passion.
• 3 questions you need to ask before you start writing a book.
• How to understand the value of what you do.
• 2 keys to help you write a successful book.
• How to move past seeking other people's approval.
• The key to writing consistently.