In this episode, I chat with Aram Grigorian about the importance of skill acquisition, community-building, and authenticity in coaching. Aram shares insights into the Real Coaches Summit, how it bridges gaps in the fitness coaching industry, and his philosophy on accountability and personal development. We explore the challenges of scaling a coaching business while maintaining quality and the significance of staying true to one's values. This conversation is packed with actionable advice for fitness professionals and entrepreneurs looking to level up their craft and business.

Timestamps:

- [0:00:00] - How Aram and Justin first connected and the origin of the Real Coaches Summit.

- [0:01:02] - Addressing gaps in the fitness industry and offering practical, actionable education.

- [0:05:23] - Building meaningful connections that lead to collaboration and growth.

- [0:06:03] - Why skill set acquisition matters more than marketing for long-term success.

- [0:07:59] - How deep subject expertise transforms coaching outcomes.

- [0:09:06] Overcoming Challenges in Fitness Events: Barriers to attendance and the value of in-person learning.

- [0:12:25] Scaling Coaching Businesses: Aram's streamlined systems for managing over 100 clients effectively.

- [0:18:03] Importance of Accountability: Setting and maintaining boundaries with clients for better results.

- [0:22:13] - Strategies to differentiate yourself in a crowded market and build a unique brand.

- [0:34:17] Practical Approaches to Gut Health: Symptom-based treatments and how to avoid unnecessary expenses for clients.

- [0:39:13] Overcoming Scarcity Mindset: The importance of letting go of clients who don’t align with your values.

- [0:50:07] Building Authentic Connections: Using networking events and social settings to foster genuine relationships.

Links & Resources:

Get Tickets To The Real Coaches Summit: https://www.realcoachessummit2023.com/

Follow Aram on Instagram: https://www.instagram.com/4weeks2thebeach/?hl=en

Work With Aram: https://www.4weeks2thebeach.com/

Follow Me On Instagram: https://www.instagram.com/jmihaly_/?hl=en

Work With Me: ⁠https://www.togethermorefit.com/founder⁠

Join Substack For More Exclusive Content: ⁠https://justinmihaly.substack.com/⁠

Sign Up For The Together More Elite Mentorship: ⁠https://bl1yxjc3x33.typeform.com/to/aP7HdI1h?fbclid=PAZXh0bgNhZW0CMTEAAaby8sKKsEWXk_sKcCAe7_mOC9I2e7OLJj4v5jtmboNGq1WJ6HkX5oIRkik_aem_LJPr0ipIa4PXkGhBuDJk5Q&typeform-source=l.instagram.com