This week's guest is Katelyn Rhoades, known to her 135,000 Instagram followers as the "social marketing queen." We ask her majesty a ton of questions that get us down to the brass tacks of creating and promoting Instagram Reels. She shares everything from her #1 priority when creating content, to whether doubling down on what's working is really the best strategy, to her 4 best tips for turning followers into leads.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

· Website: enfluencestudio.com (spelled with an E)

· Instagram: @socialmarketingqueen

0:00 Introduction

1:09 Katelyn's backstory

2:42 You have to provide edutainment

4:22 Think about your target audience

5:53 Double down on content that is working

7:11 Time spent making Reels

7:46 Source of content ideas

8:26 Recommended IG channels to follow

9:43 3 reasons to post IG Reels

10:29 How often to post

11:53 The need to pick a target audience

14:23 Treating Reels like a vlog

16:11 Balancing authenticity and production quality

21:10 4 ways to turn an audience into leads

23:31 How to check your hashtags

23:53 Katelyn's mantra to live by

25:39 Action Item