In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers. You'll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is truly converting well. If you're optimizing your listing, running ads, or just wondering why your sales aren't matching your metrics, this episode will give you the clarity you need. Book your free Amazon brand audit at <a href= "http://www.weavos.io/">www.weavos.io</a> to get 3 custom action steps to improve conversion, visibility, or sales—without chasing vanity metrics.

In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers. You'll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is truly converting well. If you're optimizing your listing, running ads, or just wondering why your sales aren't matching your metrics, this episode will give you the clarity you need. Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to improve conversion, visibility, or sales—without chasing vanity metrics.

In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers. You'll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is truly converting well. If you're optimizing your listing, running ads, or just wondering why your sales aren't matching your metrics, this episode will give you the clarity you need. Book your free Amazon brand audit at <a href="http://www.weavos.io/" rel="noopener noreferrer">www.weavos.io</a> to get 3 custom action steps to improve conversion, visibility, or sales—without chasing vanity metrics.

#434 - Your Conversion Rate is Lying to You

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it.

I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.

Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.

Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts.

📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

Business

Entrepreneurship

Marketing

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it. I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

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