Think your Amazon product isn't selling because it's too expensive? The real problem might not be your price—it might be your branding. In this episode, Andy breaks down the difference between being overpriced… and being under-branded. You'll learn how perceived value impacts conversion rate, and why strong branding—not discounts—is the real way to win in 2025. From main images and reviews to product copy and positioning, you'll hear what actually allows sellers to charge more—and sell more. This is a must-listen if you're feeling stuck in a pricing war or tempted to keep lowering your price just to compete. Book your free Amazon brand audit at <a href= "http://www.weavos.io/">www.weavos.io</a> to get 3 custom tips to improve your listing and increase your perceived value.

Think your Amazon product isn't selling because it's too expensive? The real problem might not be your price—it might be your branding. In this episode, Andy breaks down the difference between being overpriced… and being under-branded. You'll learn how perceived value impacts conversion rate, and why strong branding—not discounts—is the real way to win in 2025. From main images and reviews to product copy and positioning, you'll hear what actually allows sellers to charge more—and sell more. This is a must-listen if you're feeling stuck in a pricing war or tempted to keep lowering your price just to compete. Book your free Amazon brand audit at www.weavos.io to get 3 custom tips to improve your listing and increase your perceived value.

Think your Amazon product isn't selling because it's too expensive? The real problem might not be your price—it might be your branding. In this episode, Andy breaks down the difference between being overpriced… and being under-branded. You'll learn how perceived value impacts conversion rate, and why strong branding—not discounts—is the real way to win in 2025. From main images and reviews to product copy and positioning, you'll hear what actually allows sellers to charge more—and sell more. This is a must-listen if you're feeling stuck in a pricing war or tempted to keep lowering your price just to compete. Book your free Amazon brand audit at <a href="http://www.weavos.io/" rel="noopener noreferrer">www.weavos.io</a> to get 3 custom tips to improve your listing and increase your perceived value.

#437 - You're Not Overpriced. You're Under-Branded

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it.

I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.

Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.

Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts.

📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

Business

Entrepreneurship

Marketing

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it. I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

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#437 - You're Not Overpriced. You're Under-Branded

#437 - You're Not Overpriced. You're Under-Branded

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