We're tackling one of the most persistent challenges facing marketers: how to get people to open and respond to emails. Included among the findings we share are the email length that produces a 50% response rate, whether a negative or positive tone gets more replies, and which email closing prompts the most responses.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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Free download: Best Practices for Email Marketing is a one-page guide that will help you write emails that produce better open and response rates.

0:00 Introduction

0:44 How to think about your email numbers

2:20 Tip 1: Keep it short

3:53 Tip 2: Keep it simple

6:31 Using moderate emotion in your emails

7:21 Tip 3: Keep it relevant

9:19 Relevant real estate email example

10:03 Tip 4: Keep it specific

11:01 Tip 5: Keep at it

11:37 Bonus Tip: The most effective sign-off

13:46 Action Item