In this episode, Samantha breaks down the psychology behind email subject lines and why it's one of the most important pieces of copy you'll write. Inspired by a Threads conversation with a friend who couldn't crack her open rates, Sam turned three voice notes of advice into a full episode on how to write subject lines that get clicked.

If you write your own sales emails and then stare at the subject line field like it's a final exam you didn't study for, this one's for you.

What You'll Learn:

• Why 69% of people mark an email as spam based on the subject line alone (and what to do about it)
• The curiosity gap concept and how to use it to make people desperate to open your email
• Four tactics Sam uses to write subject lines that stop the scroll, including the one-word subject line and the "steal the most outrageous line" method
• What formatting choices (brackets, caps, emojis) move the needle and which ones tank your deliverability
• The subject line mistakes that are quietly destroying your open rates, including false urgency, spam trigger words, and why first-name personalization is losing its edge

Connect with me:

• Instagram
• LinkedIn
• Website

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