Ben Coomber is the owner of Awesome Supplements. He is also a coach, nutritionist and host of the number one health and fitness podcast in the UK. 

Ben brings to life a decade in the health and fitness industry. He proves that fitness can and will always be inclusive.

Ben speaks about how he cashed in on his identity and didn't espouse to his military school's expectations and archetype.

Ben has excelled in every pocket of the health and fitness industry and acted upon numerous moments of courage that have allowed him to level up to the next rung. He has repeated this over a life time and has reaped the rewards.

Ben draw's from his lessons from failure. Since leaving university, despite the ultimate highs, Ben and his businesses have had some serious lows. He remembers his accountant telling him that he needs £80k to stay afloat one month. Amidst this, he also agreed to completely remove dairy from his product line at a time where whey protein netted 20% of his sales.

Why?

To create identity capital. He wanted to be known as THE vegan supplement brand. He focussed his efforts towards sustainability by replacing tubs with sachets.

One of my favourite moments of this podcast was when I asked "Do you have any regrets?". He replied "whenever I have had regret I have made sure I have replicated that opportunity".

Ben is transparent about the sacrifices it takes to be an entrepreneur and a supplement brand founder. He debunks social medias fetishisation of entrepreneurship. Ben outlays the road to release when it comes to putting protein products on the shelf.

This account is mic drop after mic drop - the self development nerd in me was foaming at the mouth! Thank you Ben.

I also appeared on Ben's Number 1 rated show: https://open.spotify.com/episode/5v152bciZP9bA7ZNnVUKEN?si=7jMdT6BrRkm1GgzqB4GhRQ

Reach out to Ben: https://www.instagram.com/developmentbydavid/

Reach out to me on: Instagram: https://www.instagram.com/developmentbydavid/

LinkedIn: https://www.instagram.com/developmentbydavid/

The Development by David Podcast on:

Spotify: https://open.spotify.com/show/6DV9tUfz5nGCmH0bfZUFrM

Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-development-by-david-podcast/id1542740010

If you love this podcast:

Fuel my podcast and buy me a Coffee: https://www.buymeacoffee.com/Dbyd