On this episode, Meghan Hatalla, Senior Customer Experience Researcher at Veritas Technologies, discusses the use of machine learning and natural language processing to enhance user research and improve customer experience. She highlights the importance of data analysis, sentiment analysis, and personalization in understanding user behavior and needs, and talks about the challenges of implementing AI in customer experience.

• The role of machine learning and AI in processing large data sets and identifying patterns in user behavior
• The importance of qualitative research in understanding user experiences and problem-solving
• How to Implementing AI in customer experience
• How to build trust and emotional connections for a positive customer experience
• Key Components of Effective Customer Interviews
• The Role of User Research in AI

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Mission.org is a media studio producing content alongside world-class clients. 
Learn more at mission.org