Steve Acree, the CEO of ReminderMedia (the company behind Stay Paid), shares a few lessons about building a successful brand. Among the topics he covers are the far-reaching utility of having a clear mission, vision, and value proposition and their critical importance to a business's long-term success. Listen to find out the three-part tactic that lets you neatly define the central aspects of your business, understand the extensive implications of an overly complicated value proposition, and discover how well-defined mission and vision statements will align your organization and simplify hiring and firing decisions.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

· Free predictive index assessment: remindermedia.com/staypaidpi

· Free e-book: The Relationship Marketer's Guide to Branding

0:00 Introduction

3:09 The simple idea that grew a business

6:54 Build your brand around solving a problem

7:25 Creating a value proposition: what | how | why

11:22 The importance of keeping things simple

14:01 Focus is necessary to scale a business

17:14 Stick to the message and you'll win

18:56 Stop thinking that features sell

20:29 Aligning the business with the mission and vision

24:11 Missions and visions are powerful HR tools

26:16 Leaders embody the mission and vision

27:26 A leader's lesson: Don't do what they should do for themselves

32:26 Entrepreneurs are all a little "bent"

41:37 Action Item