In this episode, Samantha breaks down the marketing acronyms small business owners hear constantly but are too embarrassed to ask about. The episode came from a client conversation where Samantha's client admitted she didn't know what ESP meant, even after running her own email marketing for months. Samantha realized that marketing jargon gets thrown around so casually that most business owners are just nodding along, hoping no one quizzes them on it.

Samantha covers acronyms across four categories: paid ads, money math, marketing tools, and funnel stages, plus a handful of extras that show up everywhere in the online business space.

What You'll Learn

• The four numbers every ad campaign lives or dies by (and which one matters most)
• Why MRR means two completely different things, and how to tell which one someone's talking about
• The acronym soup behind your tech stack: SaaS, ESP, and OSP, decoded in plain English
• What TOFU, MOFU, and BOFU mean for your content strategy (and why "bottom is buy" is the one to remember)
• The difference between your ICP and your ICA, and why both matter for who you're writing to

Resources Mentioned

• The Art of Online Business (Kwadwo's ads course): https://theartofonlinebusiness.com/
• Litchfield Media (Melissa Litchfield, ads expert): https://samanthaburmeister--litchfieldmedia.thrivecart.com/test-drive-ad-sprint-live-1/
• ThriveCart, used for tracking client lifetime value and average order value: https://samanthaburmeister--checkout.thrivecart.com/thrivecart-ultimate-package/
• Kit (formerly ConvertKit), Samantha's current email service provider: https://partners.kit.com/qumvycr8rhkf
• Samantha's Funnels 101 series: https://www.nomadcopyagency.com/copy-and-podcast/what-is-a-marketing-funnel

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