At just five months old, Emilie Towns’ gym is already averaging more than $450 per member per month.

Instead of offering big group classes, Emilie built Ardent Fitness on a high-value foundation by focusing on semi-private and small-group training.

In this episode of “Run a Profitable Gym,” Emilie shares how her mentor helped her launch with clarity and confidence, and she lays out the systems that drive her success.

She breaks down her onboarding process and pricing strategy, and she explains how the Prescriptive Model has helped her retain clients, reinforce value and consistently deliver results. She also shares how she overcame early sales fears to find high-value clients.

If you've ever wondered how some gyms can charge so much more than others, dig into this episode!

Links

"Help First"

The Prescriptive Model

Gym Owners United

Book a Call  

0:01 - $454 ARM in 5-month-old gym

3:32 - Small group vs. semi-private

11:24 - Running a semi-private program

14:27 - How to find high-value clients

22:18 - The Prescriptive Model