This week, we host Justin Brock, the owner and CEO of Bobby Brock Insurance. He's built an insanely successful insurance business on the premise that providing value is the best marketing strategy for long-term growth. Listen to discover why leading with value simply makes good business sense and get examples of what Justin has done to encourage his audience to know, like, and trust his brand, hear about the types of marketing he's doing and the benefits his agency has reaped from using multiple mediums, and find out about "Medicare Monsters", Justin's Facebook group, and his upcoming Medicare conference, MedicareCon, for intermediate agents and smaller agency owners in the Medicare space.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

· Learn more and register for Medicarecon here

· Connect with Justin: [email protected]

· Website: justinbrock.com

· Facebook group: "Medicare Monsters"

0:23 Introduction

1:38 Justin's backstory

4:59 The start of Medicarecon

8:15 Leading with value

9:15 Taking action on opportunities

13:30 Value outside of the sale

16:25 Marketing and advertising strategy

21:00 Building a brand

23:51 The rule of convenience

27:00 Getting noticed and adding value

30:42 Action Item