In this episode, Samantha continues her marketing vocabulary series, breaking down the terms online business owners hear constantly but rarely get a clear definition for. She moves through funnel terminology, email language, money terms, and big picture strategy words, defining each one in plain language and grounding it with a concrete example.

This is part two of a two part series. Samantha covers this because she's noticed that people throw around words like funnel, landing page, and revenue interchangeably, when they mean different things and matter for different reasons.

What You'll Learn

• Why every business already has a funnel, even if it's the simplest possible version
• The difference between an opt-in page, a landing page, and a sales page (and which one closes the sale)
• What a lead magnet is, and why a freebie and a lead magnet aren't the same thing
• The four money terms get confused most: revenue, cash collected, sales, and profit
• Why "evergreen" doesn't mean less selling, it means selling all the time
• A simple way to think about list segmentation using a convenience store

Resources Mentioned

• Opt-In Copy Bot (free): https://www.nomadcopyagency.com/opt-in-copy-bot
• UTM link tracker: https://samanthaburmeister--akaridigital.thrivecart.com/utms-made-simple/
• Episode 45 (part one of this series): https://www.buzzsprout.com/2532771/episodes/19418189
• Instagram: https://www.instagram.com/nomad.copy
• LinkedIn: https://www.linkedin.com/in/samanthaburmeister
• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)

Connect with me:

• Instagram
• LinkedIn
• Website

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