In this episode, Samantha discusses the most common launch mistakes she's seeing right now, broken into three phases: pre-launch, active launch, and post-launch. As someone who's helped over a dozen clients land their first six-figure launch and contributed to several seven-figure launches, she's watching the same fixable mistakes derail otherwise solid offers. She walks through what's going wrong at each stage and exactly what to do instead, so you can avoid repeating these mistakes in your next launch.

What You'll Learn

• Why your launch starts 4 to 6 weeks before cart opens, and what you should be doing during that window
• Why the old "eight touches" rule no longer covers what it takes to buy something high ticket
• Why ditching your webinar because "people already know you" is costing you sales
• How many emails you need during a 7 day cart open period (the number will surprise you)
• The exact day in your launch when sales dip, and why that's not the day to panic and pull back
• What to do after cart close so leads who didn't buy stay warm for next time

Resources Mentioned

• Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1)
• Webinar Show-Up Email Templates: https://nomadcopyagency.thrivecart.com/webinar-show-up-emails-template/
• Clickable AF CTAs swipe file: https://nomadcopyagency.thrivecart.com/clickable-af-ctas/

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