The Savvy Dentist

471: Ilana Wechsler - Google Ads that work


Listen Later

The ability to generate traffic to your website is a key marketing skill. 
Most dentists rely on agencies, whether that's for SEO or paid traffic. Paid traffic is a real art and a science that can be learned. 

Ilana Wechsler’s background is in data analytics. She's a numbers girl. 

On this episode of The Savvy Dentist Podcast with Dr. Jesse Green, we're going to talk about paid traffic specifically. And in particular, what are the three things that you can do to help your website traffic, no matter what's happening on a technological front.

What's happening in the world of AI? 
What's happening in the world of automation? And how does that impact the advertising you do on the various platforms? 

Ilana describes the common mistakes that Dentists make when they're trying to optimise their advertising campaigns. She explains how much of your time is required to be able to successfully achieve good quality leads through your website. 
Ilana Wechsler not only runs an agency, but she teaches people how to run their campaigns, so that you won’t need her agency services.

As Ilana says, it's not hard, but it requires a bit of work on a consistent basis. So an hour or two a week to monitor the campaigns, to keep them on track is really all it takes.

  • [3:17] - How has the process of Paid Traffic advertising changed these past few years?
  • [10:15] - How is A.I being incorporated into the website traffic advertising process?
  • [17:12] - As a small dental practice, when is the right time to engage a digital ad agency?
  • [18:19] - How much time should you commit weekly to your digital ad campaign?
  • [20:06] - To TIK TOK … or not to TIK TOK … that is the question.
  • [22:48] - How much should you spend on your digital ad campaign?
  • [30:17] - SEO v. Paid Traffic.

  • ...more
    View all episodesView all episodes
    Download on the App Store

    The Savvy DentistBy Dr Jesse Green

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    8 ratings


    More shows like The Savvy Dentist

    View all
    Health Report - Full program podcast by ABC listen

    Health Report - Full program podcast

    123 Listeners

    Rear Vision — How History Shaped Today by ABC listen

    Rear Vision — How History Shaped Today

    65 Listeners

    The Property Couch by Bryce Holdaway & Ben Kingsley

    The Property Couch

    64 Listeners

    The Dentalpreneur Podcast w/ Dr. Mark Costes by Mark Costes

    The Dentalpreneur Podcast w/ Dr. Mark Costes

    305 Listeners

    The Money Puzzle by The Australian

    The Money Puzzle

    53 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    7,713 Listeners

    ABC News Daily by ABC

    ABC News Daily

    130 Listeners

    If You're Listening by ABC listen

    If You're Listening

    321 Listeners

    The Dental Head Start Podcast by Dr David Keir

    The Dental Head Start Podcast

    4 Listeners

    The Imperfects by Hugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg

    The Imperfects

    412 Listeners

    What's That Rash? by ABC listen

    What's That Rash?

    247 Listeners

    Dev Raga Personal Finance by Dev Raga

    Dev Raga Personal Finance

    9 Listeners

    Straight Talk with Mark Bouris by Mentored.com.au

    Straight Talk with Mark Bouris

    155 Listeners

    The Money Café with Alan Kohler by Intelligent Investor

    The Money Café with Alan Kohler

    30 Listeners

    The Fin by Australian Financial Review

    The Fin

    20 Listeners