Why does a free drink feel so much harder to turn down than one you have to pay for?

Whether it's an open bar, a complimentary cocktail, or a glass of champagne handed to you at an event, "free" can create a surprising sense of urgency. Suddenly, passing it up can feel wasteful, even when drinking doesn't align with what you really want. This week, we're unpacking how survival instincts, scarcity thinking, and drink archetypes like the Upgrade and Reward can make free alcohol feel especially tempting.

Find a personalized approach that helps you change your habit in my new book, The Ultimate Guide to Drinking Less, here: https://rachelhart.com/guide/

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Get the full show notes, transcript, and more information here: https://rachelhart.com/473