Savvy entrepreneurs know that their brand is their most valuable asset, and they take great care in controlling it because they know if they don't, someone else will. In this episode, you'll discover the six essential steps for building and promoting a brand that your audience will consider their go-to choice for the service or product you provide. Listen to find out the elements of authenticity that will attract an audience, how to ensure you website immediately captures and builds visitors' trust, and the results-driven formula to use when developing an irresistible value proposition.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

· Article: "How to Build a Personal Brand (Complete Guide)" from Thinkific.com.

· Book: Building a Story Brand by Donald Miller

· Tool: answerthepublic.com

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0:00 Introduction

0:54 Competition among brands

1:25 Brand control

2:18 Step 1: Build a foundation

4:22 Step 2: Choose a target audience

5:38 Step 3: Create an irresistible value proposition

7:21 Step 4: Optimize your personal website

10:55 Step 5: Create a content strategy

14:07 Step 6: Build a community

16:56 Action Item