The world of coffee and coffee shops is changing rapidly. The variations of business models that serve innumerable contexts globally require intentionality in how we pursue innovation and how we stay aware of the flavors and expressions that define the specialty coffee world.

Today we are joined by a perpetual champion of coffee experiences and resident industry optimist, Andre Eiermann!

Andre's coffee journey started as a coffee trader in Switzerland. He moved shortly after to Kenya and Tanzania and spent most of his time on coffee farms, in cupping rooms and in dry mills. In the laboratory he cupped sometimes 800 cups of coffee a day. After his time at origin, Andre worked for several coffee roasters in marketing across Europe. He gained a deep understanding of the coffee industry – from whole beans, R&G, instant to the ready-to-drink category. The last years have been especially exciting for him: once Andre entered the specialty coffee world, he founded a coffee academy, launched a specialty coffee range, worked as a trainer and competed and judged in barista competitions. In 2017 he reached the semifinals of the World Barista Championship in Seoul, while working as a marketing director. Afterwards Andre deepened his coffee science knowledge during a collaboration with the Zurich University. This research project culminated in the scientific publication "Extraction of single serve coffee capsules: linking properties of ground coffee to extraction dynamics and cup quality" in Nature Science Reports. In addition, André is a certified Arabica Q-Grader as well as an AST for the Specialty Coffee Association.

Andre published his book "INSPIRE and GET INSPIRED" to share his passion for specialty coffee. He then continue his coffee journey in Melbourne where he worked as the General Manager for Victoria Arduino. Finally Andre is back in his home country Switzerland, where he joined Eversys in the Swiss mountains.

We cover:

• Andre's Journey into the Coffee Industry
• The Importance of Sensory Skills
• Authentic Storytelling in Marketing
• Creating a Memorable Customer Experience
• Balancing Customer Needs and Wants
• The Role of Innovation in Shaping Demand
• The Future of Coffee Shops
• The Potential of Automation in Coffee Shops
• Investing in People and Training
• Financial Management for Coffee Shop Success
• Delivering Excellent Products and Service
• The Value of No-Fuss Coffee and Great Customer Service

Links:

Instagram: @andre_eiermann

https://www.eversys.com/en/

Related Episodes:

• 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D.
• 445: Evolution of the Machine-Barista Relationship w/ Ryan Willbur of Synesso Coffee Systems
• 432 : How to Win in Specialty Retail Coffee
• 393 : The Tyranny of Taste w/ Kosta Kallivrousis
• ROR #23 : How to Close the Industry-Consumer Flavor Gap w/ Phil Beattie, Dillanos Coffee Roasters
• 082 : Knowledge and Flavor w/ Cosimo Libardo
• 447: Understanding the Business of Coffee w/ Maxwell Colonna-Dashwood

Thank you to our amazing sponsors!

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