One viral video can change the entire trajectory of your Amazon brand. In this episode of Built by Business, Andy breaks down what makes videos go viral in 2025—and how smart brands are engineering that success with strategy, not luck.

You'll learn what platforms are working best (TikTok, Reels, YouTube Shorts), how to structure content for watch time and clicks, and what kind of sales lift to expect when it works. Andy shares real examples from agency clients and how one short video can impact keyword rank, organic sales, and long-term brand equity.

Whether you're a brand owner, creator, or agency partner—this episode will show you how to turn your camera roll into a growth engine.

Need help creating your own viral moment?

Book a free Amazon brand audit at www.weavos.io