Taylor Swift's merch drops are a masterclass in marketing—and Amazon sellers need to pay attention. In this episode of Built by Business with Andy Isom, we break down what e-commerce brands can learn from Swiftie-level demand. From limited-edition product launches and emotional branding to smart buyer segmentation and engineered scarcity, this episode gives you actionable tactics to infuse your Amazon business with hype, not just hope. Whether you're launching supplements, home goods, or apparel, the strategies behind Taylor Swift's merch success can be adapted to your Amazon brand—starting today. Learn how to create urgency, elevate your positioning, and turn casual shoppers into lifelong fans. Schedule a 1-Hour consulting call with me here: <a href= "https://www.andyisom.com">www.andyisom.com</a>

Taylor Swift's merch drops are a masterclass in marketing—and Amazon sellers need to pay attention. In this episode of Built by Business with Andy Isom, we break down what e-commerce brands can learn from Swiftie-level demand. From limited-edition product launches and emotional branding to smart buyer segmentation and engineered scarcity, this episode gives you actionable tactics to infuse your Amazon business with hype, not just hope. Whether you're launching supplements, home goods, or apparel, the strategies behind Taylor Swift's merch success can be adapted to your Amazon brand—starting today. Learn how to create urgency, elevate your positioning, and turn casual shoppers into lifelong fans. Schedule a 1-Hour consulting call with me here: www.andyisom.com

Taylor Swift's merch drops are a masterclass in marketing—and Amazon sellers need to pay attention. In this episode of Built by Business with Andy Isom, we break down what e-commerce brands can learn from Swiftie-level demand. From limited-edition product launches and emotional branding to smart buyer segmentation and engineered scarcity, this episode gives you actionable tactics to infuse your Amazon business with hype, not just hope. Whether you're launching supplements, home goods, or apparel, the strategies behind Taylor Swift's merch success can be adapted to your Amazon brand—starting today. Learn how to create urgency, elevate your positioning, and turn casual shoppers into lifelong fans. Schedule a 1-Hour consulting call with me here: <a href="https://www.andyisom.com" rel="noopener noreferrer">www.andyisom.com</a>

#485 - What Amazon Sellers Can Learn From Taylor Swift's Merch Drops

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it.

I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business.

Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle.

Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts.

📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

Business

Entrepreneurship

Marketing

Welcome to Built by Business — the Amazon FBA and E-Commerce podcast for brand builders, operators, and sellers who know this game isn't easy, but they were made for it. I'm Andy Isom — Amazon seller, ecom brand owner, and founder of the Weavos agency — sharing real-world strategy from inside the trenches of building profitable brands. You're going to learn about selling on Amazon FBA, E-Commerce strategies and marketing, entrepreneurship, and online business. Whether you're launching your first product or managing a 7-figure catalog, this show is here to help you grow without burning out — with the mindset, strategy, and systems that actually move the needle. Expect short, punchy episodes with no fluff — just insights from what we're seeing inside real client accounts, what's shifting on Amazon, and what it actually takes to build something that lasts. 📩 Want a free audit of your Amazon brand? DM me "audit" on Instagram or LinkedIn @theandyisom, or hit the link in the show notes.

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#485 - What Amazon Sellers Can Learn From Taylor Swift's Merch Drops

#485 - What Amazon Sellers Can Learn From Taylor Swift's Merch Drops

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