The Industry. What does that even mean? Owners and professionals use this term as though it has specific power to give clarity or meaning to the work they do, when in fact it is merely the most readily observable manifestation of millions of individual decisions across the supply chain, all made worse when based on a fixation on that reflection.

For many operators there is an assumption that their cafe and the decisions they make need to be compared against the wider industry to find validation and success. Today we will be talking about how this dependency is a mistake and why freeing yourself and your business from this collective narcissism is critical to sustaining your business, doing more good, and serving your community.

We cover

• Why the Industry is You
• Questioning Industry Trends
• Separating Ethic from Business
• Understanding Customer Habits
• Rootedness and Prioritizing Your Shop
• Success Beyond Industry Validation

Related Episodes:

Peers

• 317 : Encore Episode: Death by Comparison
• 227 : Connecting with Hearts and Minds
• 230 : Making room for Community in your Shop
• 181 : Organizational Self-Knowledge
• Your peers are not your Customers
• Who do we Serve?

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