Women in The Coaching Arena

49 | Overcoming people pleasing for women entrepreneurs


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Today we're covering a topic that resonates with so many of us: people pleasing. Inspired by recent conversations with fellow women entrepreneurs, this episode explores the ingrained habits that lead us to overcommit, undercharge, and undervalue our work. We'll discuss how to break free from these patterns and prioritise our needs and business goals.

Key Takeaways:

  • Understanding People Pleasing [00:01:00]: We delve into the societal expectations that condition women to always say "yes," be kind, and agreeable, leading to a cycle of overcommitment and undervaluing our work.

  • Impact on Women Entrepreneurs [00:02:00]: The episode highlights how saying "yes" to misaligned projects and requests can hinder our business success and personal well-being. Jo shares personal anecdotes and strategies for asserting boundaries and politely declining requests that don't serve our goals.


  • Strategies to Overcome People Pleasing [00:06:00]: Discover practical steps to shed the people pleaser label, including self-reflection, setting clear boundaries, practicing assertiveness, and seeking support from a network of empowering women.


  • Empowerment Through Boundary Setting [00:08:00]: Moving away from people pleasing doesn't make you less kind or generous. It's about honoring your needs and your business with the same dedication you've always given to others.


Jo's Personal Insights:

Jo shares insights from her own journey and from conversations with other successful women entrepreneurs, emphasising the importance of recognising our value and the impact of our choices on our business and personal life.


Useful Links

Join my FREE 5 Day Challenge to learn how to start and launch an online course or group programme in 3 streamlined steps.

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Learn about The Business of Coaching programme

Connect with Jo on LinkedIn


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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]


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Mentioned in this episode:

✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.

You can now choose the option that suits you best (links below)
1️⃣ Free Digital Download – Get instant access to the online version of the 2026 Coaches’ Planner.
2️⃣ Printed Planner on Amazon – Order your copy to write in and keep by your side all year.
3️⃣ Dare Greatly Online Workshop – Thursday 4 December – Join me live as we plan together. You’ll receive a printed planner in the post plus a few thoughtful extras.
Whichever option you choose, my hope is that this planner helps you create a calm, clear, and successful year ahead.
➡️ [Free Online Planner] https://go.joannalottcoaching.com/coachesplanner2026
➡️ [Printed Planner on Amazon] https://www.amazon.co.uk/Coaches-Planner-2026-consultants-consistency/dp/B0FV3DQ8V4/ref=sr_1_4?crid=1K6IASZ8YOHGF&dib=eyJ2IjoiMSJ9.bPB7Zw1dBezrBieI2MEsdrQfqylgICUqPJ9QXdKZUqlXs1Yr47rEdeKXJ0XTYfC2YUOui89OZjyByQv7J8OLGC76g-n7ptt4Ob1gDOPHkVLN_KfK6H1evsn1ZVgyUxNOhRtjji5M49hJbpjKLE4fPxENyBpJ0TuAcvSgojQSFjpaGaL9ipLyzdgx9HKAYIbbvO7KImGv9VxdapS3ZfwX2wYyRTyKLRawsHdCKC9g1oo.kS1PJECkcq56GerMhTyXw371PUAR5mpMwlwiIAuYSkI&dib_tag=se&keywords=2026+COACHES+PLANNER&qid=1762513816&s=books&sprefix=2026+coaches+planner%2Cstripbooks%2C1186&sr=1-4&ufe=app_do%3Aamzn1.fos.95fd378e-6299-4723-b1f1-3952ffba15af
➡️ [Join the Dare Greatly Online Workshop] https://go.joannalottcoaching.com/DEC25ONLINEDAREGREATLY

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Women in The Coaching ArenaBy Joanna Lott

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