Ready to stop hiding behind your bench and start building a personal brand that drives sales? In this transformative episode, Tracy sits down with Taylor Smith, founder of The Power Table and self-proclaimed "pivot queen," to uncover why personal branding isn't just nice-to-have; it's essential for standing out in today's saturated market.

Taylor shares her journey from college professor to multi-six-figure entrepreneur across physical products, digital courses, and coaching, revealing how embracing her pivot story became her greatest business asset. If you've ever felt like your varied experience makes you "flaky" or wondered how to separate yourself from your business, this episode will completely shift your perspective.

Discover the five personal branding secrets that help creative entrepreneurs attract their ideal customers, build authentic connections, and increase profitability—all while staying true to who you are.

In this episode, you’ll learn:

• [8:00] Why hiding behind your products is hurting your sales
• [14:30] The identity crisis keeping creatives from building personal brands
• [21:30] How seeking validation from strangers led to business burnout
• [25:20] The five personal branding secrets that drive sales
• [30:00] Why enthusiasm is your secret weapon for standing out
• [35:00] How to use social proof beyond testimonials

Here are the resources mentioned in the show:

• Follow @taylorsmithonline on Instagram
• Stand Out and Sell Summit, July 23-25
• Join Desire AI in the Beta

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xo, Tracy Matthews

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