In this episode, business mentor and ICF-accredited coach Jo Lott discusses the five critical steps that coaches need to take to achieve financial independence and how long it might take to accomplish them. She emphasises the importance of choosing a profitable niche, creating an irresistible offer, building an audience, investing time in growing a financially viable business, and starting a personal growth journey. Jo shares her own experience and the experience of other coaches she has worked with, providing valuable insights and guidance for those looking to build a successful coaching business.

Steps to Financial Independence [00:00:28] Jo discusses the five critical steps coaches need to take to gain financial independence and how long it might take to achieve that.

Importance of a Profitable Niche [00:02:24] Jo emphasises the importance of choosing a profitable niche and the elements that need to be in place for a coaching business to succeed.

Elements of a Profitable Niche [00:07:49] Jo explains what she means by a profitable niche and the four elements that make up a solid niche.

Testing and Refinement of Niche [00:09:58] Jo talks about the importance of testing and refining a niche over time to achieve clarity on each element.

Front Door vs Back Door [00:11:02] The importance of leading with the client's immediate problem and not trying to sell them what they really need.

Profitable Niches [00:12:43] The different profitable niches for coaching, including business coaching, executive coaching, performance coaching, financial coaching, career coaching, health coaching, life coaching, fitness coaching, and relationship coaching.

Choosing a Niche [00:16:05] The average timeframe to choose a niche, which is around three years, and the importance of getting direct feedback and support.

Creating an Irresistible Offer [00:18:12] The top three mistakes coaches make when creating offers, including selling by the hour, selling by the number of sessions, and selling by the timeframe. The importance of focusing on the client's end goal. LINK TO SIGN UP TO LIVE FREE OFFER WORKSHOP ON 23 APRIL 2023 Create a high-value coaching offer (joannalottcoaching.com)

Steps to Financial Independence [00:20:55] The five critical steps to reach financial independence as a coach: choose a profitable niche, create an irresistible offer, build an audience, invest time, and work on your mindset.

Choosing a Profitable Niche [00:20:55] The importance of choosing a profitable niche and being specific when telling people what you do.

Building an Audience [00:22:52] The average timeframe to build an audience or community to sell to, and the need to nurture them until they are ready to buy.

Investing Time [00:24:56] The need to put in time, effort, and consistent active efforts to grow a financially viable business.

Working on Your Mindset [00:25:54] The need to be prepared for the ups and downs of building a business and the importance of investing in personal support to deal with mindset hurdles.

Closing Remarks [00:30:51] Jo Lott thanks the listeners for tuning in and encourages them to trust and believe in themselves. She also invites them to connect with her on LinkedIn and Instagram and share their progress in their coaching business.

Useful Links

Learn more/sign up to Offer to Market in 30 Days starting 24 April

Connect with Jo on LinkedIn

Joanna Lott's website

Download the 12 ways to get clients now

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A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.