Imagine you're on stage with nine other people who have the same skillset you do. The same degree and/or experience. Whatever you do or make, they all can as well. And the question is put to you...why choose you? Can you really stand there and explain why you are literally the best? Better than everyone standing next to you? Here's the thing, even if you actually were, there is little chance you could prove it and even less chance anyone would believe it. In today's marketplace there are too many options to choose from. Specializing gives you a great leg up, but even here it's hard to take the approach of being the best. And there is seldom opportunity in being the cheapest. Which basically leaves you with who you can best connect with and how. This is encapsulated in your creativity and your point of view, which is ultimately, your art. I'm wrapping up my series with Miriam Schulman, artist and guide to artists and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity. The Self-Help(ful) podcast is brought to you by Ziglar, your premier source for equipping coaches to help leaders and top performers excel professionally and personally. Visit Ziglar.com and let them inspire your true coaching performance.

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