Watch the YouTube version of this episode HERE

Are you looking for ways to make better content? In this episode of Maximum Lawyer, Tyson shares five simple yet effective ways to expand any idea, inspired by writer Dickie Bush. 

Tyson discusses the 5 things that can be used to expand not only an idea, but content. One way is to connect tips with an idea to relate it back to a core thought and propose an action step. The second is statistics and informing people of factual aspects of a topic to make it reliable. The third thing is to break ideas into steps to make an idea more digestible and easier for someone to understand. The fourth thing is adding stories to content, which can make content more memorable. And the last thing is quotes, which can be used to tie an idea back to reality and make it more believable to an audience.

Listen in to learn more!

1:14 Expanding content ideas

2:09 Using reliable statistics to add authority to content

3:57 How stories make content more memorable and digestible

4:49 The effectiveness of using quotes to add credibility to content

Tune in to today’s episode and checkout the full show notes here.

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