From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am sharing the TOP lessons learned that helped me get 1 billion organic PR views for small businesses who went from invisible to becoming an industry authority. If you still think PR is a difficult, complex thing you need to hire expensive agencies or PR reps for, think again--this episode will tell you exactly what you need to do to put your unknown small business on the map, so you can make more sales and get more visible to become a buzzworthy brand!

Here’s What We Cover In the Episode and More:

• Common misconceptions around PR for small business owners.
• Insights from sending over 1000 cold pitches.
• Crafting a newsworthy pitch using the CPR method (Credibility, Point of View, and Relevance)
• The fear of being “blacklisted” for persistent pitching.
• Encouragement to confidently press send on pitches.
• Innovative PR strategies for gaining media coverage.
• Example of Dr. Ross Radusky’s creative pitch on Halloween candy.
• Unique angles and long-term PR thinking.
• Benefits of managing PR in-house and building lasting relationships with journalists.
• Strategies like offering to be a resource for future stories and providing samples or experiences.
• Visibility and representation for diverse entrepreneurs in the media.
• Personal journey of challenging the entrepreneurial narrative.
• Encouragement for diverse entrepreneurs to pitch themselves to major media outlets.

Uncover the media spotlight without breaking the bank or needing an A-list endorsement! With the CPR method— Credibility, Point of View, and Relevance— you can craft newsworthy pitches that capture journalists’ attention and debunk the myth of a PR “blacklist.” Embrace your unique story, press send with confidence, and become the media darling you were meant to be.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941