Small Business PR

5 Things I Learned from Sending 1000+ Cold Pitches to Journalists


Listen Later

  1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
  2. Join the Small Biz PR Facebook Group to get the best PR Tips
  3. Download the 10 ways to get free PR for your small business

So immerse yourself in this special episode as we take a deep dive into the things you should know about cold pitching!

Topics We Discuss in this Episode:

  • Realizing the truth that you always have the potential to pitch
  • The primary fear that holds you back from pitching
  • How being of value helps you get the journalists' attention
  • The cold and hard truth about timing and sending your pitches
  • Pro tips for an email that journalists will surely remember


Resources Mentioned:

  • Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
  • Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
  • Small Business PR Podcast: Episode # 1: Pitch for Gift Guides
  • Small Business PR Podcast: Episode # 29: Get Onto Business Insider
  • Small Business PR Podcast: Episode # 32-Cold Pitch to Forbes
  • Small Business PR Podcast: Episode # 38- Secure PR and Paid Consulting


If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Additional Resources:

  • Get the PR Starter Pack
  • Let’s connect on Instagram
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Small Business PRBy Gloria Chou

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