🌎 Kaleda Connell, CEO of Kilo, joins Mateo to break down how the shift to AI-powered search is changing what gym owners need on their websites — and what to do about it. They get into Google's E-E-A-T framework, why the "blue link era" of SEO is over, and Kaleda's five-pillar system (proof, people, answers, authority, and plumbing) to ensure your gym actually shows up when someone asks an AI to find the best option in your area.

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📱 Socials:

Kaleda Connell (Instagram) - https://www.instagram.com/heykaleda/

Kaleda Connell (Website) - https://heykaleda.com/blog/

📺 Watch On:

https://www.youtube.com/@GymWorldWorldwide

• (0:46) - Introduction: Kaleda Connell, CEO of Kilo
• (1:29) - Why AI Is Changing How Gyms Show Up Online
• (2:14) - What Old-School SEO Got Right (And Why It No Longer Works)
• (4:01) - The AI Overview Effect: Why Website Traffic Is Dropping
• (4:50) - The Blue Link Era Is Over: What Gym Owners Need to Do Now
• (5:48) - Google's E-E-A-T Framework Explained
• (6:50) - Run a successful gym with Kilo (visit https://usekilo.com/)
• (7:29) - Kaleda's Five Pillars: Proof, People, Answers, Authority, and Plumbing
• (8:10) - Pillar 1 — Proof: Testimonials, Transformations, and Long-Form Case Studies
• (10:28) - Pillar 2 — People: Coach Bios, Credentials, and Member Stories
• (11:42) - Pillar 3 — Answers: FAQ Sections, Program Pages, and the Specificity Test
• (15:18) - Should You Post Your Pricing? Kaleda Changes Her Mind
• (17:44) - Pillar 4 — Authority: Local Press, Partnerships, and Why Reddit Matters
• (19:57) - Pillar 5 — Plumbing: Schema Markup and the Nuts and Bolts That Still Count
• (22:06) - Should You Use AI to Audit Your Own Website?
• (24:26) - Where to Get Help From the Kilo Team
• (24:50) - Closing Remarks