Join host Chad Madden in this episode of the 'Grow Your Practice' podcast as he explores strategies to diversify new patient channels for physical therapy practices. Drawing from his own experiences, Chad discusses the decline in physician referrals, the importance of marketing directly to consumers, and how understanding market-message-media match can drive patient acquisition. Learn to fill your schedules year-round, attract better-paying patients, and boost team morale with proven tips and tricks. Plus, get access to a free guide on Facebook advertising for your practice.

Want the CHEAT SHEET to Facebook ads? Get it here:

https://info.getbreakthrough.com/facebook-cheat-sheet-lm

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If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:19 Challenges in Diversifying New Patient Channels

01:43 Benefits of Attracting Better Paying Patients

04:30 The Decline of Physician Referrals

09:50 Transition to Direct-to-Consumer Marketing

11:51 The Five New Patient Channels

14:08 Profitability Under Pressure Program

25:34 Conclusion and Free Resources