Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

5 Ways to Increase Perceived Value in Your Subscription Box without Blowing Your Budget


Listen Later

Is your subscription box missing something that would increase its value in the eyes of your subscribers? Maybe things are feeling a little monotonous or routine. Or maybe some months you feel like you need “a little something extra” to make your subscription box feel like the complete experience you want it to be. But, how can you add value without blowing your budget? Remember, you need to stay profitable to stay in business. 


In today’s episode, we’re talking about increasing the perceived value of your box. Perceived value is simply a subscriber’s perception of the merit or desirability of a product. There are five things you can do to increase the perceived value of your subscription box for little or no cost. 


  • Customization
  • Style - i.e, home decor - farmhouse or modern.
  • Size - i.e., clothing or wearables.
  • Type - i.e., breed of dog. 
  • Teachers - i.e., grade level or type of school. 
  • YOU - Your Personal Connection
  • Remember, being “ME” is free marketing.
  • Include a handwritten note. 
  • Put a birthday card in their box the month of their birthday. 
  • Surprise & Delight - include a gift in the box periodically (not every month)
  • Coupon to your store or “bonus bucks.” 
  • The “Golden Ticket” - a special gift included in only select boxes. 
  • Anniversary gifts - on the anniversary of them becoming a subscriber. 
  • Early bird bonuses during launches.
  • Exclusive Content or Collectibles
  • First access. 
  • Digital bonuses. 
  • Tutorial or training access. 
  • Exclusive meet-ups. 
  • Zoom parties. 
  • Bundle Items
  • One thing by itself can seem too small, but bundle two or three of an item and tie a ribbon around it or put it in an organza bag to make it look special. 
  • Hair clips
  • Chapstick
  • Sticker sheets
  • Dog treats 
  • Join me for this episode as I talk about five ways you can increase the perceived value of your subscription box and stay within your budget. 

    Important Links: 

    • 6 in 60 Workshop 

    Join me in all the places: 

    • Facebook
    • Instagram
    • Launch Your Box with Sarah Website 



      ...more
      View all episodesView all episodes
      Download on the App Store

      Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxBy Sarah Williams

      • 5
      • 5
      • 5
      • 5
      • 5

      5

      157 ratings


      More shows like Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

      View all
      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,585 Listeners

      Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

      Build Your Tribe | Grow Your Business with Social Media

      2,615 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,047 Listeners

      She Means Business Show by Carrie Green

      She Means Business Show

      312 Listeners

      The Jennifer Allwood Show | The Christian Business Coach for Women by Jennifer Allwood: Christian Business Coach

      The Jennifer Allwood Show | The Christian Business Coach for Women

      1,912 Listeners

      The Influencer Podcast by Julie Solomon

      The Influencer Podcast

      1,449 Listeners

      The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

      The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

      883 Listeners

      Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing by Stefanie Gass - Podcast to Profit™ Creator, Podcast Coach, Business Strategist

      Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing

      1,240 Listeners

      The Jasmine Star Show by Jasmine Star

      The Jasmine Star Show

      2,576 Listeners

      How to Sell Your Stuff on Etsy by Lizzie Smiley

      How to Sell Your Stuff on Etsy

      293 Listeners

      Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop by Dylan Jahraus | Etsy Business Coach and E-commerce Expert

      Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

      133 Listeners

      The Professional Creative by Bonnie Christine

      The Professional Creative

      429 Listeners

      Subscription Box Answers by Liam Brennan

      Subscription Box Answers

      7 Listeners

      Good Content with Shannon McKinstrie by Shannon McKinstrie

      Good Content with Shannon McKinstrie

      124 Listeners

      Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset by Jacqueline Butler | Top 0.1% Etsy Seller + Digital Products Coach

      Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset

      131 Listeners