The coffee industry, specifically the coffee shop, has been changing. Trends and fads come and go, but movements are born from a collective need to evolve and mature toward a better way of operating professionally. It is not the trends that you need to worry about not getting in line with, but the movements.

Today we will be covering five areas that have been changing in the coffee shop sector that I believe every owner and operator needs to embrace. These areas cover a virtually all corners of your business from the coffee itself, to the people making it, and how you lead and grow as a leader.

In this conversation we discuss:

• Embracing the Five Movements in Coffee
• Prioritizing Hospitality in Coffee Shops
• Building Social Identity and Online Presence
• Creating Accessible Coffee Products
• Focusing on Customer Success
• Reforming Leadership in the Coffee Industry

Related episodes:

• 502: Creating Meaningful Coffee Experiences
• 430 : Embracing "Unreasonable Hospitality" w/ Will Guidara | Thank You NYC + The Welcome Conference
• Building an Accessible Coffee Menu w/ Joe Marrocco
• 6 Truths About Power
• 069: Hosting Consumer Coffee Classes

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