Innovation and an obsession with what is "new" has long been a primary force capturing the imagination of coffee pros and entrepreneurs. Trouble is that the novel and new, while it may be good at grabbing or capturing attention, is not great at keeping and sustaining us, or our businesses for that matter. In fact, innovation and constantly looking for something have the opposite effect than what it seems to promise.

Enter the idea of maintenance over innovation and everyday excellence. I recently came across a post from today's guest on linkedIn detailing his thoughts on this and I knew immediately we needed to bring him back on the show to talk this out!

I am thrilled to welcome back to the show Maxwell Colonna- Dashwood!

This will be a very conversation that will illuminate the path that I believe all of us need to be walking in the coffee shop space. As always, Maxwell's keen insights serve as a guide and a resource to better shops and better coffee.

In this conversation we discuss:

• Innovation vs. Maintenance in Coffee
• The Importance of Hospitality in Coffee Shops
• Understanding the Value of Consistency
• Important Shifts in Innovation Perspectives
• The Role of Personal Identity in Coffee Innovation
• Why we need to focus on the fundamentals in coffee shops
• Navigating Staff Dynamics + Customer Experience
• Balancing Innovation and Consistency in Coffee Shops
• Customer Engagement in Hospitality
• Long-Term Vision in Coffee Shop Operations

Links:

www.maxwelldashwood.com

@mcolonnadashwood

Related episodes:

• 339 : What Good Barista Training Produces
• SHIFT BREAK: Defining Excellence and Success
• SHIFT BREAK: Pull Out The Fridge
• 480: Focus on What Your Customers Love
• Three Questions for Better Cafe Decisions
• SHIFT BREAK: Don't Focus on Coffee

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