What if your marketing could create superfans—not just buyers? Today I chat with Veronica Romney, a master marketer, keynote speaker, and author of Identity Marketing. With nearly two decades of experience working with powerhouse brands like Tony Robbins and BossBabe, Veronica is here to introduce a revolutionary way to connect with your audience.

In this episode, we dive deep into Identity Marketing—why traditional tactics are falling flat, how consumer behavior is evolving, and how to craft a brand that people don’t just buy from, but identify with. If you’re looking to future-proof your marketing, this episode is packed with game-changing insights.

Today, you’ll hear:

• Why Identity Marketing is the future and how it moves beyond outdated, “bro marketing” tactics.
• How shifting buyer behavior in 2025 requires a more personal, immersive brand experience.
• The science behind trust in marketing and how to build deeper, lasting connections with your audience.
• Why proximity and intimacy with your customers are the antidotes to skepticism and disengagement.
• Veronica’s behind-the-scenes look at launching her book, Identity Marketing, and how she created a grassroots movement around it.

CONNECT WITH VERONICA:

Website: veronicaromney.com

Instagram: @vromney

Grab Veronica's book: www.identitymarketingbook.com

CONNECT WITH HOLLY:

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