How do you brew great coffee at home? That question is probably one of the most searched and asked questions that has unleashed what seems like a never ending stream of educational platforms, curated lists, videos, and blogs. It is honestly both exciting and overwhelming. The new question might actually be, "how do I make sense of all my options to make great coffee at home?" That is where today's guest, Justin Piercy of Daddy Got Coffee steps in to help.

Justin Piercy is the former sound engineer, family man, coffee enthusiast, and now full time home coffee education professional behind the popular, fun, and approachable platform, Daddy Got Coffee. His work has a lot to do with creating clarity for viewers to find what works for them to enjoy the coffee they buy at our roasteries and, in turn, this helps those home enthusiast become more discerning customers of the cafe.

In this interview we explore not only Justin's own story of how he came to champion home coffee education, but also how home coffee as a category has influenced cafe culture and why it has been a force for good.

We discuss:

• The Spark of the Coffee Enthusiast
• Navigating the Learning Curve
• The Intersection of Creativity and Logic
• Understanding the Coffee Enthusiast's Mindset
• The Impact of Home Brewing on Cafes
• Understanding Your Audience's Needs
• Defining Success in Coffee Business
• Intentionality in Coffee Choices

Links:

• 360: Encore Episode! Hosting Consumer Coffee Classes: 7 Tips for Success

• 035 : The Consumer Revolution w/ Kevin Sinnott

• 333: Bridging the Professional and Home Barista Gap w/ Lance Hedrick of Onyx Coffee Lab

• 322 : A Conversation w/ LaNisa Williams of Barista Life L.A.

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