Chelsea and Kayla are doing their own version of the "favorite things" trend.

They're covering the Canada Goose jacket Chelsea finally splurged on, the cozy duvet that transformed Kayla's sleep, the color analysis hack that's changing how they show up on camera, and a ton of books, shows, content hacks… All things that made 2025 an amazing year (despite being one of their busiest yet).

And naturally, they're connecting it all back to marketing.

If you've been feeling guilty about investing in yourself, listen to this episode!

The girls discuss:

♡ Their favorite books, shows, and tools of 2025

♡ Content creation hacks that save time

♡ Why investing in yourself IS investing in your business

♡ The all-or-nothing mentality they finally kicked to the curb

♡ How to use ChatGPT strategically

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in this episode:

♡ Chelsea’s favorite books of the year: Broken Country by Clare Leslie Hall, Sandwich and Wreck by Catherine Newman, The Academy by Elin Hilderbrand

♡ Kayla’s favorite books of the year: Wonder by R.J. Palacio, 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy, To Hell with the Hustle by Jefferson Bethke

♡ Chelsea’s favorite shows of the year: Southern Charm, Ripple

♡ Kayla’s favorite shows of the year: Taylor Swift End of an Era

This episode was edited by Adrienne Cruz.