In this episode, we explore the impactful concept of scorecards introduced by Gino Wickman in Traction. Learn how to use key performance indicators (KPIs) to measure success, identify lag and lead measures, and make informed, strategic decisions. Discover why weekly metrics matter, what to measure, and how to address gaps to move closer to your vision.

We also dive into the critical metrics of call answer rates and lead conversion rates, sharing actionable steps to optimize them. Whether you're looking to boost new patient numbers, improve team accountability, or ensure your marketing dollars work harder for you, this episode offers practical insights you can apply immediately.