"Customers are already dialed in." This is one of my favorite quotes from the interview I had with today's guest. The industry has largely been focused on educating customers about coffee but not very good about educating themselves about the customer, and even less concerned about meeting people where they are or even celebrating their tastes. How can we approach the regular people that make up most of our customer base in a way that edifies instead of discourages? That's what Matthew Bryce of Seven Sleepers Coffee Labs is here to talk about! Matthew Bryce is a results-driven leader with over a decade of experience enhancing customer service, retail and food service operations. A specialist in elevating customer experiences, optimizing processes, and driving measurable improvements in sales, team productivity and quality of engagement. With his extensive industry experience and people-first communal focus, his company Seven Sleepers Coffee Labs has been able to excite people about coffee through experiences and conversation. I am grateful for this discussion and hope you all are encouraged to take action on the insights Matthew shares. Link: https://www.instagram.com/sscoffeelabs/ Related Episodes:

• 333: Bridging the Professional and Home Barista Gap w/ Lance Hedrick of Onyx Coffee Lab
• 216 : Helping your Customers Brew at Home w/ Brian Beyke , I Brew my own Coffee Podcast
• 432 : How to Win in Specialty Retail Coffee
• Sustainability Series #4 : Consumer
• 360: Encore Episode! Hosting Consumer Coffee Classes: 7 Tips for Success

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