We Are For Good Podcast - The Podcast for Nonprofits

544. How It's Built: From Grassroots Campaigning to Nurturing a Thriving Monthly Donor Base (with Katherine Lacefield)


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Meet Katherine. She’s sharing the case study of how she moved from street fundraising to sustaining a group of 2,000 monthly donors🥳 She’s sharing her grassroots fundraising strategies, how to build a recurring donor program + use storytelling and engagement to build a digital community and movement. Tune in to hear how you can adapt this modern framework for your org✨

💡Learn

  • The Impact + Case for establishing a monthly donor base to increase internal capacity and stability
  • How to Build + Nurture a Thriving Monthly Donor Base
  • Pro Tips + Lessons Learned


Today’s Guest
Katherine Lacefield (Macdonald), Just BeCause Philanthropy Consulting

Episode Highlights

  • Katherine’s story and journey to where she is today (3:50)
  • The Impact: what 2,000 monthly donors unlocked for this organization (10:00)
  • The Playbook (14:00)
  • Katherine’s Pro Tips + Lessons Learned (24:00)
  • A powerful moment of philanthropy in Katherine’s life (28:00)
  • Katherine’s One Good Thing: Open your eyes to collaboration. How can you build each other up? (32:00)

Learn more: weareforgood.com/episode/544

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good. 

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