We Are For Good Podcast - The Podcast for Nonprofits

544. How It's Built: From Grassroots Campaigning to Nurturing a Thriving Monthly Donor Base (with Katherine Lacefield)


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Meet Katherine. She’s sharing the case study of how she moved from street fundraising to sustaining a group of 2,000 monthly donors🥳 She’s sharing her grassroots fundraising strategies, how to build a recurring donor program + use storytelling and engagement to build a digital community and movement. Tune in to hear how you can adapt this modern framework for your org✨

💡Learn

  • The Impact + Case for establishing a monthly donor base to increase internal capacity and stability
  • How to Build + Nurture a Thriving Monthly Donor Base
  • Pro Tips + Lessons Learned


Today’s Guest
Katherine Lacefield (Macdonald), Just BeCause Philanthropy Consulting

Episode Highlights

  • Katherine’s story and journey to where she is today (3:50)
  • The Impact: what 2,000 monthly donors unlocked for this organization (10:00)
  • The Playbook (14:00)
  • Katherine’s Pro Tips + Lessons Learned (24:00)
  • A powerful moment of philanthropy in Katherine’s life (28:00)
  • Katherine’s One Good Thing: Open your eyes to collaboration. How can you build each other up? (32:00)

Learn more: weareforgood.com/episode/544


Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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