What we believe is often a mixture of what we heard , what we have experienced, and what is convenient for us in the moment. The truth is, we are desperate for certainty and as our desperation grows, our ability to be reasonable and discern goes down. Thats when ideas turn into rules based on nothing more that our desire for getting an answer. Then a myth is born.

This is part one of a 2 part episode series that will break down about a dozen myths that have wormed their way into the minds of owners so deeply that to question them may sometimes seem silly or even dangerous.

Today we will be talking about these myths:

1. "Automation saves you on labor and training"
2. "Independent cafes deserve support"
3. "Inspiring words create change"
4. "The right people will just get it"
5. "If it works for them, it will work for me"

Related episodes!

• 373 : The Owner's Role: 5 Behaviors for Effectiveness
• 243 : Encore Episode! "The Sleepwalking Barista (Owner)"
• Breathing Life Into Your Coffee Shop
• 485: Your Shop Vs the Industry

KEY HOLDER COACHING GROUPS!

Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?

Then you need to apply to join Key holder Coaching Groups!

Applications are now open for fall 2025 Cohort: Click below to learn more: APPLY TO KEY HOLDER COACHING GROUPS

KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING!

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

[email protected]

of book a free call now:

https://calendly.com/chrisdeferio/30min

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