Be It Till You See It

559. Secrets to Preventing Brand Slaughter


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From low self-esteem to global impact, David Corbin shares the mindset shifts and bold strategies that shaped his success. In this empowering episode, he breaks down his signature frameworks like “Face it, Follow it, Fix it” and “Intended Brand Descriptors,” offering game-changing insights on branding with integrity, personal growth, and radical responsibility.


If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at [email protected] mailto:[email protected].

 

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In this episode you will learn about:

  • The surprising ways curiosity and intuition sparked David’s award-winning inventions.
  • The mindset shift that helped David drop 50 pounds and stay energized.
  • Why illuminating the negative is a superpower—not a weakness.
  • How to avoid “brand slaughter” and fully live your brand integrity.
  • The power of "meditration" to quiet your ego and unlock next-level insights.


Episode References/Links:

  • David Corbin's Website - https://www.davidcorbin.com
  • David Corbin's Facebook - https://beitpod.com/davidfacebook
  • David Corbin's Email - [email protected]
  • Illuminate: Harnessing the Positive Power of Negative Thinking by David Corbin - https://a.co/d/gXB8bso
  • Preventing Brandslaughter: How to Preserve, Support and Grow Your Brand Asset Value by David Corbin - https://a.co/d/h2yIWge
  • The Illuminated Brand by David Corbin - https://a.co/d/8SuzrOU
  • Eat That Frog by Brian Tracy - https://a.co/d/jaui08n
  • From WTF to OMG, with a Little LOL: Unpacking Life's Hidden Lessons by David Corbin and Kerry Jacobson - https://a.co/d/iD3ZNpB


Guest Bio:

Born and raised in New York, David Corbin brought his hustle and heart to California over 30 years ago. Along the way, he caught the entrepreneurial bug, launched successful ventures, and pioneered innovative solutions — like his award-winning touchscreen patient interview system, recognized by luminaries including Tom Peters and Maya Angelou. A “Mentor to Mentors”, Dave has been the behind-the-scenes secret weapon for leaders aiming to illuminate their organizations’ true potential.

But Dave’s not just about business; he’s about authenticity and practical transformation. Whether it’s a Woodstock-inspired motto (“You’re either green and growing or ripe and rotting”) or his signature approach (“Face it, Follow it, Fix it”), Dave infuses real-world solutions with unbridled energy, humor, and integrity. (https://davidcorbin.com/about)

 

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Resources:

  • Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-g
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Episode Transcript:

David Corbin 0:00  

What am I not facing? In my career, in my relationship, in my relationship with myself, in my health, in my health habits, what am I not facing? And then, you know, the ego goes, well, I don't know if I knew I'd face it. No, you wouldn't. So face it and then follow it and then fix it.


Lesley Logan 0:22  

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.


Lesley Logan 1:01  

All right, Be It babe, get ready. Get your notepads out. Get a pen out. If you listen to us on 1.5 1.75 speed, I'm gonna be really honest. You might wanna slow this one down. There's a lot of acronyms, and this guest and I had the best fucking time. I'll be really honest. I, I really was like, who is this person on my podcast? After we stopped hitting record, he and I were like, I don't know how you got on this pod. He's like, I don't know how I'm on this pod. And then my husband comes in, and I'm just gonna spoil for you. My husband is the one who met him, and my husband is the one who brought him on the podcast, and that is why he, like, got to skip all the things where I would find out who this person is and what they're going to talk about, and why we're talking and, like, what's going to go on. But I'm going to tell you right now I didn't need any of that information for this to be the most amazing interview ever. Like, this is going to be one that you save. This is going to be when you re-listen to you. I promise you're going to re-listen to it as soon as it's over because I want to re-listen to it right now. And I was just there and I just did it. I want to, like, take notes. I am obsessed with this person, and I really do hope that they stay in my life in some way. And he gave us some excellent Be It Action Items, but the whole thing is a bold, executable, intrinsic, targeted action item you could take. And so David Corbin is our guest today, and you guys, he's pretty bad ass. So here you go. 


Lesley Logan 2:31  

All right, Be It babe, I've had a great guest. The guy seems very chill, but also has done some amazing things in this world, and we're gonna hear all about it. So David Corbin, can you tell everyone who you are and what you rock at?


David Corbin 2:44  

Ah, who am I? It's really funny. My mother passed away not knowing who her youngest son really was. What I did for a living. She told all of her friends I laundered money. She didn't have a clue what I did, but I could tell you what I do and kind of who I am. I I've written 14 books, and a third of them made it to the Wall Street Journal bestseller list, so some of the ideas are really catching on USA Today list, and I've done a couple TED talks, and I'm an inventor, and I won two international awards for these inventions that I've done in healthcare and in wellness and stuff. But I'm really none of that. I'm really an ex Woodstock-attending hippie who's a father and a grandfather and a husband to a beloved goddess, and I'm a pickleball player and a tennis player. That's who I am. Boom. Mic drop.


Lesley Logan 3:43  

Okay, I have never, I think a lot of people can relate to like their parents not understanding what they do. But I do think that most of them probably think that they don't launder money. So I feel like, but, you know, it took my parents a long time to understand that what I do is not yoga. So, you know.


David Corbin 4:00  

Yeah, right, you do that Pilates thing (inaudible) with the Pilates, you with the FAA, with that Pilates show (inaudible).


Lesley Logan 4:08  

No, it's okay. We don't need to talk about it today. But I guess, like, where I want to start is, like, how do you like, how do you become someone who writes 14 books and does two TEDx talks and like, has a goddess of a wife? Like, where? Like, how did we get here?


David Corbin 4:21  

Yes, pure god shot, really, because I'm really Forrest Gump, I ain't the smartest guy in the world, but I am the damn luckiest. But no, I've been, you know, I grew up in New York. I was a low self esteem kid. Had to figure stuff out, you know, shoveled snow in the winter and mowed lawns in the summer. And I wasn't the brightest kid. I started to shovel snow in the summer and mow lawns in the winter, but, you know, so I did all that sort of stuff. And then, you know, sort of grew up, and at a time when, you know, the world was a little messed up, not like it is now. And you know, we were in a Vietnam War, and I was protesting. The war, and I got pretty active and engaged in that. And, you know, did all that groovy stuff. And, you know, was it Woodstock? It was a backstage at Woodstock. 


Lesley Logan 5:07  

Oh, my god. Oh, my god. 


David Corbin 5:10  

Yeah it was sick. And then, you know, started businesses. And, my gosh, had I did a TED Talk about one where I was, I did something called Woodstock wisdom. That was a TED Talk. It's kind of cool. I gave away make believe LSD, it was definitely an interesting TED Talk. And, you know, on and on. And then, you know, I would create businesses. I then product, build companies around the business, sell the business. And I learned stuff, you know, like, I learned stuff. I mean, I went to college and and all, but I really learned stuff through life, through bouncing and pinging it off of people, and, you know, with black and blue marks in life, you know what I mean. So I I learned some stuff, and I put them to use, and then people would ask me about it. I teach them about it, and then ended up doing, speaking and writing books about those things. And I just kept learning and practicing putting it in place and getting results. People notice it. They say, hey, man, can you help me? And I would help them. Then I'd write a book about it. And so it's just, it's really organic, you know? I mean, I was the president of one of the most prestigious massage colleges in the country, right? And how did that happen? Just pure by accident. My friends started it years later. They were functional in the classroom, but they were dysfunctional in the boardroom and so, so all these things just I don't know, man, I'm telling you. Forrest Gump, 


Lesley Logan 6:42  

I, thank you for sharing the journey because I think, like, people would see, oh my gosh, two TED talks, 14 books, like, you know the confidence that comes from from you, but to hear like was a kid, you had low self-esteem. And I also love hearing like I went to college, and I really thought, like, why am I doing this? But most of it was to get out of a small town. And, like, you can't really get out of a small town. Just like, I'm gonna move. Like, no one was gonna let me to move to L.A. without going to college. So I had to, like, go to college so I could move to L.A. but, like, but I, you know, I, I was someone who's like, why? I don't even know what I'm gonna do with this degree. Like, what do I'm an elder millennial, so like, what do you do with a degree after college? Like, and it's then, it's a recession. So it doesn't, you know what? I just really didn't know it. But I realized over time, and the things I fell into, is that everything kind of layers, if you're willing to look at it. And so you said to yourself, like, you just said recently, like, I help these people, and then, like, I wrote a book about it. So what? What prompted you to, like, reflect enough to share what you were learning, because so many people would reflect and just like, keep it to themselves.


David Corbin 7:53  

Yeah, I, you know, I had a good inner dialog, and I kind of talked to myself, what's working, what's not working, blah, blah, blah. You just sort of develop this stuff. All I could say is that when you when you're growing up, like I kind of grew up as like an orphan in a family, so I was kind of alone. Everybody was older than me, and so I was kind of like left alone. And by the way, I stayed in college for a different reason. Mine was to not get my ass shot up in Vietnam. So I had to keep my ass in college and stuff like that.


Lesley Logan 8:26  

And you had to get a certain GPA. You couldn't just be in college because my father didn't get the GPA, and that's why he was in Vietnam.


David Corbin 8:33  

Yeah, and I wasn't, and I wasn't going to go, but, but what I think my secret sauce is being awake, aware, alert. My heart's filled with love, and my mind is filled with opportunity seeking. So I see an opportunity. I wrote a book called Luminate: Harnessing the Positive Power of Negative Thinking, right, which is a whole different scene, because, you know, you can't outrun your shadow, but I would look and I taught face it, follow it and fix it. I mean, like, I knew that you can't solve everything you face but you can't solve anything unless you face it. So I wrote this book about face it, follow it and fix it. And that's how I created my inventions. That's how I invented my companies is face it. Here's it like in healthcare. I looked at this thing even before COVID and healthcare burnout with doctors and nurses and turnover was over a $4 billion per year problem. That was before COVID, right? So I went face that. That sucks. Follow it like why is that happening? Well, they treat them like shit, and they, you know, the hours and stuff, there's no there's stress constantly. There's no inter interruption of the pattern of stress. Follow it into the future. Well, we're gonna have a shortage of doctors and nurses. So what's the fix? So I invented a pod. It's a four foot by four foot pod with nature video. And they go in there, how do you feel? They answer some questions. They choose a video journey. Afterwards three to eight minutes, they say, How do you feel now? And in three to eight minutes, they go from their crazy roles and goals down into their souls so they're more present with themselves and others. And we prove it, we won the International Healthcare design award for innovation. We're in every hospital in New York. We're in 14 states, all because I keep my eyes and ears open, I say, What does love look like in this situation? Well, there's a problem, face it, follow it and fix it. And I think any listener of your podcast, or any this is my third podcast I'm doing today, if they ask themselves, what am I not facing in my career, in my relationship, in my relationship with myself, in my health, in my health habits, what am I not facing and then, you know, the ego goes, well, I don't know if I knew I'd face it. No, you wouldn't. So face it and then follow it and then fix it. I mean, I was 50 pounds overweight, and I had to face it like face it. Why, you know, and then follow it. Why am I 50 pounds? Well, I drink two, three glasses of wine after dinner, and then my blood sugar would go low, and I'd eat anything in the house, and then I go to sleep. So I turned into a fat person. And, you know, follow it out into the future, I was hoping I would have grandchildren. I won't be able to play with my grandchildren, so the face it and the follow it, and then you go into the fix. So that's one of the models that I teach in one of my books. And and it's kind of cool, because when you get known as the illuminator, which I was, then people hire you, like one company, I can't tell you the name of it, but it rhymes with schmomanos Pizza. They hired me to be their chief illumination officer, and we illuminated the fact that their pizza tastes like crap, you know. And then they, they did a whole ad campaign that said, our pizza tastes like crap. And they, I don't know if you're old enough to remember that, but did a whole campaign around that, because we illuminated, because we found, look, first off, here's some of the stuff. Okay, face it. Follow and fix it. The their issue was their profits sucked. Yeah, right. And they wanted to go public, so we faced it. One of the things we said is we can't move forward when your profits suck like that, so we followed, why are your profits so low? Well, it's because most people don't know what they're having for dinner by 4:30pm and they call up and they go, man, I got two kids and a dog and my neighbor's kid, I need to buy something, right? And they're put on hold. So what we found is they weren't in the fast food business. They were in the crisis intervention business. When you call 911, you don't want to be put on hold, right? So we taught all their people to be crisis intervention people, and they go, I got two kids and my neighbor's kid and my dog. What do I get? And instead of, like, I don't know what do you want? They go, no problem. We take care. That's our with that's our Package B with two round discs of cardboard and fake cheese and ketchup and crap on it and a big old bottle of sugar water with caffeine to get those little bastards to bounce off the wall. And they go, yes, that's exactly what I need. So we faced it, followed it, and fixed it. Well, now, I really don't choose to work with companies that are selling fast food, and I don't, you see the example of that. They have no idea. They didn't have a clue.


Lesley Logan 13:54  

Well, because you get so close to it. And also, you know, depending on what time of the day, like you can either go, oh my god, I can totally take on that problem, or you can put yourself in a spiral. At least that's me. Maybe that's just me, but I really like this, because I'll often say, like, reflect, correct and continue, but I like, thank you. And you know, like, we can't we're not gonna be perfect all the time. Even our best ideas are going to get to market and or get to your friends or get to your family, and somewhere in the translation, something like didn't happen, or people like, hold on, what's this? And we're all going to have to face it, follow it and fix it, or we don't, and it doesn't go where we wanted to go. And then we go, well, there's another idea that didn't work, you know? And so my my husband had a business coach who talked about, like, hugging the cactus, which makes me, like, think about, like facing it. Like we have to actually take responsibility for where we got to where we are. And it doesn't mean you have to beat yourself up. It doesn't mean that you have to spend a lot of time, like there, but you do have to go, Okay, I did put one step in front of the other and got myself here. I want to be over here. If I stay here, this is where it's going to go. I get more of this, which is not awesome, or I can do these things. And if I do that, what does that look like in the future? And then you can take some change. I really am obsessed with this, David, it's great.


David Corbin 15:16  

Yeah. G.R.F.R., baby, Get Real For Results. Get Real For Results. I love hug the cactus. One of my business partners wrote a book sold 2 million copies called Eat That Frog, Brian Tracy, sure, and yeah, Brian and I were partners for five years, and it's all about get real. So one of the things that I focused on with clients, and I just did a workshop yesterday for the Sheriff's Department in San Diego, California, and it's about illuminating their reputation. And that's building your brand. I teach you're either in brand integrity and living your brand or not, and that's what I call brand slaughter in the first degree, brand slaughter. You put people in jail for manslaughter but, companies allow people to kill their brands and get away with it. So I wrote a book called preventing brand slaughter, and then I wrote another book called the illuminated brand, which is a training program, is the greatest trading program I've ever developed. And I've been in this field for a couple of weeks now, and then I just did that for a client, a billion dollar client in Cancun a couple of weeks ago. And that's all about living into how you want to be described. So if Lesley Logan wants to be described as boom, boom, boom, boom, and boom, right then everything you do is either living into that and you're earning that. I call it an I.B.D. Intended Brand Descriptor. You're either living it and earning it, or you're not. And that's brand slaughter,


Lesley Logan 16:54  

Okay, this okay. I just had a client this morning, and she, usually I teach her on Tuesdays, but I was traveling, and so I said, hey, babe, I know you hate mornings, but if you want a session this week, it's got to be 8 a.m. that's all I got. And I'm only giving it to you because I don't normally like to work at that time, but it's for you. And she said, Yeah, I'll take it. I was so shocked. So I show up on Zoom, and she's like, well, I'm working on this thing. I'm a healthy person, that's what I'm telling myself. And if I'm a healthy person, a healthy person would work out at 8am they wouldn't skip their workout this week. They'd work out at 8am and so that's what it makes me think of. Like, I can't think of a like, I love what you described, because it's like, being it till you see it. It's like, how do I want to be described? How would I want to describe like, if it's the future and then, like, acting as if you're the person who has that description. What does that person do? What does that business do? What does that product do? What is like? What does that day look like? I'm obsessed. I love that. 


David Corbin 17:43  

You got it. You know, you walk into the ladies room to wash your hands, right? And there's someone in the stall, invariably, with their cell phone, and they're talking they don't know you're there. Well, what if they were talking about you? What do you want them to hear them say about you. So what I teach is you make a list of your intended brand descriptors. That's the first part. Then you do an A.B.I. an Audit of Brand Integrity. So down here you got the lit, and there's a TV show they did on me on this. And I can give you the link if you all want to see it. So here's a list of descriptive adjectives. I call them intended brand descriptors. Over here are your touch points, customers, prospects, coworkers, vendors, whatever, and now you do an inventory. Say, here's the word I want to be described by this here, am I in brand integrity? Yay. Or, oh, shit, am I in brand slaughter? Now, once you find those areas of brand slaughter, do the next step. We call them S.B.I.s, Strategic Brand Initiatives, what can I do to close the gap? All of that when you do that on a regular basis, equals M.B.V. and that's Massive Brand Value. So I'm doing this with this training program with Fortune 500 companies. I'm doing it with smaller companies, and it's all about I.B.D. times A.B.I. and S.B.I. is M.B.V. What are your intended brand descriptors? Then you do an audit of brand integrity, Then you say, okay, here's the areas where I'm great. Pat yourself on the back. Here's the areas where I'm committing brand slaughter, you have strategic brand initiatives to close it. Boom. Now it's a no whining zone, baby.


Lesley Logan 19:34  

Oh, my God, I really do love this. I think this is really a lot of fun, because you can do this about anything, like anyone listening. If you're like, dating, and you keep attracting someone you don't really want to be with, it's like, you could literally go, okay, well, let's take a look at the profile, or let's take a look at, like, what I'm saying on a date. You can like, all these things. I have a girlfriend who, whenever she goes on a date, she actually has, like, a scale that she rates them and then herself on. She's like, how am I acting in on this date with this person. So you could do the same thing of, like, how you want to show up and who you want to be with, and who your friends are, and all the things. And you could figure out, like, oh, this, this right here. This is where I'm creating brand slaughter. This is where I'm I think it's fabulous. It's also it's something you could do throughout your career or life, or, I mean, like, you can do it and then you can go back and do it, like, each quarter or each year, because as you grow it's, you know, I read a book called I read a book called the middle, but I didn't finish it, and I think that's hilarious, but at the got to the middle, and I was like, I think I got the point. But you it talks about, like, how all businesses go up and down, up and down, up and down, like a graph. But ideally it's always just going up, like the stock market goes up and down, up and down. But if you look at big picture, it's always going up. So, you know, so I think, like, we can get so caught up in the down, and then we can flounder there for so long that we don't realize we came from a really big up, and we can learn from that and bounce back. And, you know, there's another day to try it out again. This is so fun, okay, so, but hold on, you have a lot of acronyms. I'm not dyslexic, but I am A.D.H.D.


David Corbin 21:04  

Me too. That's my theme song, A, B, C, D, A, D, D. That's my theme song.


Lesley Logan 21:12  

So how, like, how do you how do you keep this all like, where do you is it all in your head? Do you organize? You journal? Like, what's your way of keeping all these ideas in one amazing place.


David Corbin 21:23  

No, I've been I am a gifted man. See, the big dude gave me this incredible brain and this magnificent heart, and the highway between the two is wide open. So I can keep it here. I don't journal. I meditate, I do something else called meditration, which I developed, which is, yeah, you know, you're not supposed to think when you're meditating. But when you, well, I teach meditration, meditration where you sit down with a piece of paper, you put the issue or the question on top, then you put yourself in a meditative state after you set your iPhone or whatever, to 22 minutes, and while the questions on the top 22 minutes, pencil or pen on paper, and you dwell upon that question, and you don't open your eyes, but you write with your eyes closed, and you let the unconscious confidence come through, and the universal conscious confidence come through, and you write some good shit down there. Now, at first, it kind of like you read it as like don't eat frogs. What is that? Because you can't read your handwriting. Eventually, you allow the download to come through. No one is smarter. Like, it's smarter than chatGPT y'all, no shit, it's smarter than even chatGPT. You write it down and you tap in. You know, prayer is when you're talking out there, but meditation is when you're listening. You listen in meditation. You know, like our emotions scream at us, and our thoughts yell at us, but our intuition whispers to slow down meditration, take it all in. It's freaking awesome, because the answer to every, everything you got, every WTF has within it an OMG and end up LOL, right, right. Are you with me? 


Lesley Logan 23:26  

Yeah, I'm with you. I love it. I know all these Okay. 


David Corbin 23:29  

So, like, I wrote two books called From WTF to OMG, with a Little LOL: Unpacking Life's Hidden Lessons. The first one hit number one on Wall Street Journal, the second one hit number two behind Prince Harry. Yo. I don't know what Prince Harry? How does Prince Harry come in front of King David? But anyway, it's because everyone knows at a certain level, when you're in a when you're in trauma or drama, that's usually a gift in there, not all of the time. I mean, don't tell me. Like, you know, somebody who gets run down in New Orleans by a car or a toddler gets shot in a freaking daycare center. Don't tell me there's a lesson in there. No, not all of it.


Lesley Logan 24:13  

Not all, I agree. 


David Corbin 24:14  

But most of our lives there's a pony in that pile of poop, you know? And so if you assume there's an OMG built into the WTF, you close the curve of drama, trauma and pain and misery, and just start looking, and then you get it, and you're like, yo, that's fantastic. So yeah, so I look for that sort of stuff. So there's meditration, but there's something I gotta tell you, are you ready for this? 


Lesley Logan 24:45  

I can't wait. 


David Corbin 24:46  

I am proud of this. So I got permission from the TED organization to hand out L.S.D. it to my audience,


Lesley Logan 24:55  

The real stuff. Oh, this is the fake stuff. This is the fake one. Yeah. Okay. Well, because the audience is so big. You're not going to buy L.S.D. for everybody.


David Corbin 25:01  

Even the, no, I'm not. I'm not that generous. But even even the fake stuff, I had to get permission. So what I did was I said, could you imagine, first of all, I talked about being backstage at Woodstock. And I said, you know, 50 years I saved all this L.S.D. and I got one for all of you. So, you know, I'm like, Oprah, one for you, one for you, one for you. And I said, so when I count to three, you're going to pick it up, toss it in the air, catch it in your mouth, and go, whoa, dude, I'm tripping. So they did that, right? Boom, boom, boom, 500 but whoa, dude, I'm tripping. I said, cool, now that you're tripping, and here's the point, Lesley, now that you're tripping, you could ask your business two questions, and because you're tripping, you could hear the business answer you in its voice. And here's the two questions, and this is what I would want everyone to write down. Number one is, your business. What do you need me to do? And then you write down a list of the core job functions, right? So your trip? So you write down the core. You got one list of core job functions. Then you say, your business. Who do you need me to be? And you write down the qualities and characteristics. Now you got two lists. Now, because you're tripping, you get naked, right? But, but, but not naked of clothing. That's the easy part. Now you get naked of ego, and you rate yourself on both lists on a scale of one to 10. 10 is chaching mastery. You could bring it to that business right now. The business is asking for it. You say, I got you. That's 10. One is you suck. Where you're a five, six or seven, you close the gaps. Same thing on the other list, qualities and characteristics. Good listener, right? Where you're a 10, great, but where you're a three, close the gaps. It's like those S.B.I. is the Strategic Brand Initiatives. It's all about get freaking real. So they're tripping. They have a conversation with their business. They get naked. They see where they need to close the gaps. When you do that, anyone who's listening to this, when you do that, you can no longer complain about market conditions and competition and this. And I don't have enough capital, and I'm not this enough. Bullshit. You take control of that and close those gaps. And as you do, you increase your competence, which then brings up your confidence, which then brings up your competence again. And you're and you go on up the eensy beensy spider, but not up the water spout. Up the spout to prosperity and fulfillment. Boom. When I teach that, and people come back and say, I did that. Had it worked, had it worked, it's a game changer, because now you're taking responsibility. You could do it for your health. Hey, body, what you what do you need from me? Make a list. Yeah, rate yourself on your ability to bring that. Close the gaps. Bring your gift, your body, your magnificent body developed. I mean, it's amazing. And keep it in optimal condition by putting natural foods in, hydrating with quality water, getting the right movement, then it's like life is easy. People say, David, you're 72 and you play pickleball every day and you play tennis, yeah. God made an incredible body. God made unbelievable food. I put God's food into God's body. Boom. No GMO shit. No chemicals, no process, no fluoride in water, no fluoride in toothpaste. You know, I cleanse my liver and my kidney everyday with homeopathy, I chelate heavy metals out of my body with ACC Nano. Take responsibility. Life is good, baby.


Lesley Logan 29:20  

I love how you attribute to business and also to our health, because I think it's really important. And I just want to, like, highlight a couple things. I didn't know I was doing meditration, but I was doing, like, like a version of the morning pages, right? So morning, like, my therapist was like, I want you to journal. And then I was like, well, I'm a recovering perfectionist. So a week later, I was like, what am I supposed to journal? Like, how do I journal? Not really even understanding which, I have the journals I got pens. I can't read my own handwriting. So, like, what are we doing here? She's like, okay, how would you just do morning pages? Just write for three pages and whatever comes out. And I found within a couple of days, like, the thing that was bothering me or the thing that I feared would like, it would come on the page, and then by the end, I would understand, why was I afraid? What was I going to do? All these different things? And so I can't agree more, like I don't. I think most of our listeners, like, when they hear meditation is the thing they need to do, they're like, I'm sorry. We're out. Because, like, when you have ADD or ADHD, good luck removing the thought from your brain, but giving someone something to think, like, actually do and close their eyes and let it come out. I do, I do see how that could be really amazing. Because I can see, like, first of all, I can get angry because I like, I like to get angry at the thing. I got to do a little blame game that I got blame myself. Then I got to keep going. It's like, actually, it's not me, it's not them. It's this thing right here that I've been avoiding. And we can stop avoiding it, or we could do the thing. So I love that. The other thing I love is, like, I love those questions you asked because I think, I do think inside you're correct, that we do have the answers. We don't need chatGPT to tell us. I mean, you can use that. I have friends who love it, and we have a bot of me. But like, you can also just ask yourself, like, what do I need right now? And half the time when I ask myself that, when I'm frustrated, I'm like, I need something that's like, drink some water. Like, just go drink some water. Go sit outside. Go pet your dog. Like, go do something that brings you present. Because one of the things that I like, really obsessed about with you, and I'm really trying to figure out how we even know each other. I'm like, saying, how'd this man end up on my podcast? I love him. He's so great. Where'd we come from? Yeah, no, I can see that from the application. I think it might have been my husband, so maybe, but we'll figure that out offline. But what I'm loving is you are so passionate, and that is, like, contagious, of course, in all the best ways, but you have so much kindness and grace for all situations like you're you've talked about your heart a few times, but like, what I'm seeing is like you approach everything with, like, it's a problem to be solved, but not from a place of like, punishment or shame or judgment, but just observation and then taking some time to to go what would what can I give myself? What can I do this? How can I learn more here? And what it allows is all of us to be in process. None of us have to be perfect at this. Like you're always, like you said, you get the competence, you get the confidence, and then you guess what? You get more competence, which means you get more confidence. So we're always going to be on this mountain with no peak, but not in a way that's like a slog, in a way that is like high, like a good high.


David Corbin 32:19  

Yeah, you're a natural illuminator? No, you are when, when you write and then you see it, you see what happens is, is we usually keep problems on. We sweep it under the carpet. Well, I can tell you that, like mushrooms, they multiply in the dark, right when you take it out, daylight is the best disinfectant. And so you take it out and you illuminate. You look at it. It's not as bad as when you you use so much energy to energy to repress it and keep it down in there and stuff. Just freaking look at it, and it like a vampire, something that evaporates just in daylight and stuff. So you're already doing in a way that I call it different you, but who cares? We get to the same place. What is your objective? What is my objective? I could tell you mine is happiness, love, joy, equipoise, health, fulfillment, like I just trademark something. You know they have KPIs. Keep, bullshit, because that's all left brain analytic perfection. Make it KFIs, Key Fulfillment Indicators, everybody, customers, you your employees, your employees' family, they all need to be fulfilled. So you're looking at these metrics to make everyone and everything fulfilled. That is a more feminine energy into business, and I'm all about that. The feminization of energy in this planet is time, and we're seeing it, we're seeing it, we're feeling it. So groups like Heart Math and the like, are testing and measuring the our brain emits x. Our heart image emits, like, 18,000 x it's unbelievable. It's all measured and shit. The work by my friend Joe Dispenza, in terms of of meditation and what's happening in there and brain waves. Oh, my God, he's having a seizure. No, they're down in this theta and that where you can see anything and every is like doing an Ibogaine trip, you know, or Ayahuasca, to a degree, but more Ibogaine, or 5-MeO-DMT, and like, you're expanding how you can see things and shit. It's really cool. So, yeah, one of you and I, one of us is redundant. The world doesn't need both of us because we both kind of think of the same. 


Lesley Logan 34:44  

Can we, I've, I feel like, I feel like I need to find you in New York and we need to hang out because you like, I don't know, I want to be around your energy more. This is so fun. But also I, I want to highlight you guys. You have to, like, Look at this man on YouTube, on the videos, because you're the same age as my dad. And I think my dad's pretty bad ass for a 72 year old who, like, you know, had to do a post office game after the military and, like, got forced out of like, all all the life things that happened to him, and he can deadlift like, 300 pounds, like, the man is strong. But what I am obsessed with is your your recall, the way you are sharing these stories and that you're not stopping like, that is something that my 72 year old father does not have, and I can tell it's, one, it's all the ways that you're treating yourself. And two, it's like you're a constant learner, and you're and you're like, you're, you're going back to we talked about the beginning. You're like, facing it, following it, fixing it, like, because you're on that process all the time. It's, it's really cool to see, like, your evolution. I mean, it's just, I am very amazed and very impressed, and like, want to eat what you're eating, because I want to be, I want to be you at 72.


David Corbin 35:53  

M, my bride, Ann, and I wrote a book. It's 419 pages. It's called Resanity: Truths About Food, Pharma and Healthy Living in an Insane World. Now, we were told not to publish it because we outed a lot of industries, and they said, if you publish that book, you better have somebody start your car in the morning, because they ain't going to be happy. So, so we didn't have to publish it, but just the research, to your point, the stuff that I study, learn and teach is the stuff that I want to study learn and teach, you see, and it's a and it's an iterative process and stuff. So when I study health, I do health like I don't have to publish that book I learned all about chelation and homeopathy and to stay away from certain drugs and certain jabs and and foods, and don't listen to this bullshit and listen to that bullshit and muscle test and applied kinesiology, and we live it. So my wife and I just kicked ass to a lot younger guys on the pickleball court, and they're like, this sucks. I go, yeah, it sucks being you, man. No, I live in San Diego.


Lesley Logan 37:07  

I'm in Las Vegas. We're so close.


David Corbin 37:10  

Yeah, yeah, I know. In fact, I go to Vegas because I have a client who's an artist in residence at Mandalay Bay, at the House of Blues, and his name is Carlos Santana.


Lesley Logan 37:20  

Well, there you have it.


David Corbin 37:21  

Do you know who Carlos is? 


Lesley Logan 37:23  

Of course, I do. I'm, my husband's a bass player and like, and he used to have a drum radio show, and I think they were getting Carlos and his drummer on. And if I'm wrong, Brad will just pretend like I was right, but I'm pretty, of course, I know Carlos Santana. Are you kidding?


David Corbin 37:40  

There's me and Carlos right there. Carlos' drummer is Cindy Blackman Santana. She was Lenny Kravitz's drummer. Carlos says, I love drummers so much I married mine. So Carlos' drummer is Cindy. And then they have a timpani guy, and then a congadera. The show. If you haven't seen the show.


Lesley Logan 38:01  

I gotta go. I mean, it's down the street from my house. 


David Corbin 38:05  

It's, it's, it's a sick experience. And you hit me up and I'll see if I can, I sit in Carlos' seats, which doesn't suck. It's such an intimate environment, yeah, that even if you get standing room only. You're like, 10 feet away from a legend, and this, he's an enlightened being. 


Lesley Logan 38:26  

I actually got to go to the that venue because I was, I thought I was getting tickets for the Counting Crows, but I got tickets to the Black Crows. My friends invited me, and I'm there and going. I don't know any of these songs. I have no idea who am I even seeing. And I was like, literally googling. I'm like, oh, this is a very famous band that I know nothing about.


David Corbin 38:42  

Girlfriend, dig this. So, so they were in town in San Diego. I was supposed to be in Vietnam. My trip Vietnam got canceled, so I'm in San Diego. So okay, so I go see them. And so the Counting Crows and Santana, I didn't know who Counting Crows was.


Lesley Logan 38:58  

So you actually saw the Counting Crows, and I saw the Black Crows, or you?


David Corbin 39:01  

I saw Counting Crows. So now, dig this, dig this. So now I'm sitting there with my wife, and my sister in law was in from and so we're there, and I'm actually enjoying Counting Crows. They're really good. That lead singer is like a theatrical performer, he's unbelievable. Right while I'm digging the music, I get the text, can you come backstage now? I'm like, torn between two lovers. I'm digging this music, but who doesn't want to go backstage and hang. 


Lesley Logan 39:32  

With Carlos Santana? 


David Corbin 39:34  

Kind of like, yeah, my life doesn't suck (inaudible) like, my life doesn't say, Okay, thank you. Thank you.


Lesley Logan 39:42  

Do you think like I feel like we fall into things? So I got to see and our listeners like, what are you talking about? Don't worry, because we'll have Be It Actions in a second. But for my birthday, I had a few friends come out for, like, a girls trip here in Vegas, and I didn't really make a lot of plans. And one of the girls goes, hey, it was, like, six o'clock and we were about to go to a dinner reservation. She's like, hey, do you want to go see The Eagles at The Sphere? And I was like, yeah, I'll go to The Eagles at The Sphere. Like, why not? Just like, yeah, we, we can get these. My friend has two, has box seats. And I was like, okay, even better, you guys. I was in the CEO of The Spheres box seats. I saw The Eagles live at The Sphere, which is like, the venue. My girlfriend goes, I think Bono is right next to us. And I looked over, I was like, No, that's Ringo Starr, babe. People have got to be looking like, who are these two girls at The Eagles concert in a box of The Spear? Because we're definitely not their age group. But I, I know The Eagles I grew up on oldie, like, I'm not, people would be so upset if I called oldies, but that's what I apparently, raised me on that so I was, I was having the best time of my life. Okay, we can share more stories. And obviously you need to have and need to have a hangout session when you're here in Vegas, or I'm gonna come to San Diego this summer, but gonna take a brief break, kinda where people can follow you, find you, stan you, all those things. All right, David, where do you hang out? Where can people read all of your books, like just get obsessed with you in the best way? 


David Corbin 41:10  

Yeah. So here's the deal, my name, my handle. My name is David Corbin. If you can't find me on Google, schmoogle, chat, whatever, then forget about it. So, you know, David, and my email is [email protected] and I answer every email, not immediately, but I, not my assistant. And I also have a, you know, I have a chat. I have a robo Dave. I have an AI Dave, which is kind of cool, but I answer any and all emails, because if somebody gives a shit enough to reach out, and if I vibe with them, then I'm going to answer. So there's that. So it's [email protected] and I have another name, which is because I mentor some rap stars. So I'm known as everybody calls me Uncle Dave, because, like oldies, I am a freaking oldie. That's all good. I don't care. So, so they said, if you're going to be in this field, we got to give you a handle. Everybody calls your Uncle Dave. So Master P said, your name is Uncle D, U-N-K-A dash d. So I said, yo. And if you doubt if you doubt me, you better out me. He goes, oh yeah, you Uncle D. 


Lesley Logan 41:10  

Oh my gosh, I'm obsessed. 


David Corbin 42:07  

I'm Uncle D, so find me at Uncle D, and the books are all over Amazon. But you know, the most important thing is you don't need me. You need you. Don't go to YouTube. Kill the tube. Tune into the you. Tune into the you. You know a lot more than you give yourself credit for. I'm talking to most people you know a lot more than give self credit towards. So stop dissing yourself. Step into your greatness. You got greatness in you. Don't let anybody kid you. I'm known as the mentor to mentors. People pay me a lot of money to mentor them. Many of the people, I tell them, Okay, you're done. You I see that you got you. You don't need me. So boom mic drop. 


Lesley Logan 43:08  

I can't even think of a better Be It Action Items to end this episode with Uncle Dave. Thank you for thank you for this. I honestly, I'm so excited. However, whomever, whatever got you on this schedule today, you've made mine, and I can't wait to connect with you again. You guys, how are you going to use these tips in your life. We want to know. Tag Dave, tag the Be It Pod. Share this with a friend who needs to hear it. In fact, if you share it with bunch of your friends, guess what? You all start doing competence, and then confidence, and then competence and confidence and rising together, and you don't have those crazy people in your life who bring you down. So thank you so much, and until next time, Be It Till You See It. 


Lesley Logan 43:44  

That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.


Brad Crowell 44:27  

It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.


Lesley Logan 44:31  

It is transcribed, produced and edited by the epic team at Disenyo.co.


Brad Crowell 44:36  

Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.


Lesley Logan 44:42  

Special, thanks to Melissa Solomon for creating our visuals.


Brad Crowell 44:46  

Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.



Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donations

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Be It Till You See ItBy Lesley Logan

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