
Sign up to save your podcasts
Or


Part 1/2
Rory Sutherland is one of the most respected figures in Behavioural Science. He is also the Vice Chairman of Ogilvy Advertising, an author & a writer for The Spectator. He is a Cambridge Alumni. He penned one my favourite books Alchemy: The Power of Ideas That Don’t Make Sense
We are all consumers. We interact with products and services every hour of every day, But we don’t all know the irrationalities embedded in behaviour that make us do the things we do. Especially the things that don’t make sense. Rory brings these into the light.
Human behaviour is far less rational and sophisticated than we might claim.
In this episode we speak about:
Why rich people compete for art but not architecture
Why Rory believes in “car free Sundays”
Why McDonald’s touchscreens make you consume more calories
Rory’s thoughts on Wetherspoons and his “mushy pea bombardment”
Rory’s hypothetical “one behavioural reset” during lockdown
& the psychology of Uber maps and P*rn.
It was a pleasure to share this part of a 2+ hour conversation with one of the most respected thinkers in his field!
If you love this podcast:
Fuel it by buying me a Coffee: https://www.buymeacoffee.com/Dbyd
Rory’s books -
Alchemy: https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502
Transport for Humans: https://www.amazon.co.uk/Transport-Humans-Nearly-There-Perspectives/dp/1913019357/ref=sr_1_1?keywords=transport+for+humans&qid=1658598240&s=books&sprefix=tramsport+for%2Cstripbooks%2C82&sr=1-1
Extra Stuff:
ME:Reach out to me on: Instagram: https://www.instagram.com/developmentbydavid/
LinkedIn: https://www.instagram.com/developmentbydavid/
The Development by David Podcast on:
Spotify: https://open.spotify.com/show/6DV9tUfz5nGCmH0bfZUFrM
**Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-development-by-david-podcast/id1542740010**
By David McIntosh Jr5
33 ratings
Part 1/2
Rory Sutherland is one of the most respected figures in Behavioural Science. He is also the Vice Chairman of Ogilvy Advertising, an author & a writer for The Spectator. He is a Cambridge Alumni. He penned one my favourite books Alchemy: The Power of Ideas That Don’t Make Sense
We are all consumers. We interact with products and services every hour of every day, But we don’t all know the irrationalities embedded in behaviour that make us do the things we do. Especially the things that don’t make sense. Rory brings these into the light.
Human behaviour is far less rational and sophisticated than we might claim.
In this episode we speak about:
Why rich people compete for art but not architecture
Why Rory believes in “car free Sundays”
Why McDonald’s touchscreens make you consume more calories
Rory’s thoughts on Wetherspoons and his “mushy pea bombardment”
Rory’s hypothetical “one behavioural reset” during lockdown
& the psychology of Uber maps and P*rn.
It was a pleasure to share this part of a 2+ hour conversation with one of the most respected thinkers in his field!
If you love this podcast:
Fuel it by buying me a Coffee: https://www.buymeacoffee.com/Dbyd
Rory’s books -
Alchemy: https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502
Transport for Humans: https://www.amazon.co.uk/Transport-Humans-Nearly-There-Perspectives/dp/1913019357/ref=sr_1_1?keywords=transport+for+humans&qid=1658598240&s=books&sprefix=tramsport+for%2Cstripbooks%2C82&sr=1-1
Extra Stuff:
ME:Reach out to me on: Instagram: https://www.instagram.com/developmentbydavid/
LinkedIn: https://www.instagram.com/developmentbydavid/
The Development by David Podcast on:
Spotify: https://open.spotify.com/show/6DV9tUfz5nGCmH0bfZUFrM
**Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-development-by-david-podcast/id1542740010**

13,612 Listeners

21,197 Listeners

8,846 Listeners

3,975 Listeners

3,870 Listeners

62 Listeners

27,706 Listeners

35 Listeners

5 Listeners

5 Listeners

29,191 Listeners

20,377 Listeners

292 Listeners

243 Listeners

4 Listeners