From a young girl in Kenya sitting at her parents' dinner table discussing how to best market her parents' building supply company to coming to the US at 20 to get her masters' in business analytics, Maureen Mwangi has experienced a lot. She is the brand growth strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, and Lays, and has gotten to peek behind the curtain at how exactly these huge brands market. Maureen now works as a consultant where she takes the insights that she gained while working for these huge companies and brings the information and knowledge to small and medium sized business owners who previously didn't have access to this info.

She's taking us through the things she's found that big brands do and most small and medium sized businesses don't, and just how we can do what the big brands are doing to more effectively brand ourselves and sell our products and services. This episode is jam-packed with actionable takeaways that you can use to build a better brand.

Stay Connected with Maureen:

• Join her Facebook Group, Product Entrepreneurs Who Scale
• Visit her website, startwardconsulting.com

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