In this week’s pep talk, I am sharing one of the most honest conversations I’ve ever had—how our revenue went down this year, but our profit went up (on purpose). This episode is about scaling smarter, protecting your peace, and redefining success on your own terms.

In today’s episode, I share:

• 02:20 – Why lowering revenue can actually increase long-term profit (and why ours was intentional)
• 05:29 – How simplifying launches and systems created more time, space, and sanity
• 08:25 – The behind-the-scenes changes that boosted profit—from tax strategy to AI tools
• 10:39 – The mindset shift that helped redefine success and focus on what truly matters
• 12:55 – The real numbers behind a 55% profit margin and what healthy margins look like
• 15:09 – How to build a supportive team (and home life) that gives you freedom back
• 18:08 – Why streamlining and learning AI became the foundation of sustainable growth
• 19:39 – The ultimate lesson: slowing down to speed up—and how it changed everything

🔗 LINKS MENTIONED:

🌟 Join the Collective Co-Op Open House → www.hollymariehaynes.com/openhouse

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

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