In this week's pep talk, I am sharing what I’ve learned from rebuilding the mastermind model into something more sustainable, more supportive, and far more effective — and how you can use the same framework to create programs that actually move people forward.

In today’s episode, I share:

• 02:30 – Why the mastermind model is broken (and what finally pushed me to evolve it)
• 02:47 – The difference between learning vs. doing — and why proximity alone doesn’t create results
• 03:05 – How the Collective Co-Op was built to help women scale smarter, not harder
• 03:27 – Why I stopped launching constantly and built a longer-term, implementation-first container
• 04:06 – The problem with idea overload — and why most people need accountability, not more content
• 05:32 – The rhythm entrepreneurs crave: seasons of focus, rest, and sustainable growth
• 06:16 – Why structure — not access — is what actually moves clients forward
• 07:02 – How our members get support from a full expert team (CFO, CMO, strategist, ops, and me)
• 07:32 – The SHIFT framework and how it creates rhythm, belonging, and real results
• 07:57 – S: See Them — personal onboarding, human connection, and feeling known
• 09:38 – H: Hold Space — how themed weekly office hours create predictability and safety
• 10:22 – How support is designed for every personality type (introvert, extrovert, analytical, creative)
• 11:05 – I: Integrate Tools — blending AI with human strategy for faster, smarter implementation
• 12:17 – Real examples of how our AI squad does 60% of the heavy lifting
• 12:37 – Why the remaining 40% (human support) is what creates true momentum
• 13:03 – F: Foster Growth — how real-time feedback loops improve the program continuously
• 13:44 – How alumni return to mentor, collaborate, and stay part of the community
• 14:12 – T: Track Progress — the weekly scorecard that changes everything
• 14:31 – The power of identifying one win each week to shift momentum
• 15:12 – Why growth is about rhythm, not sprinting — and how the framework creates breathing room
• 15:49 – How you can borrow this structure for your own programs right now
• 16:13 – The heart behind the co-op: a place where women grow sustainably and joyfully
• 16:42 – What’s coming in Part 2 of this behind-the-scenes series for next week

🔗 LINKS MENTIONED:

👉 Learn more about the Collective Co-Op → www.holllymariehaynes.com/coop

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat 

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme