Having a commanding presence is a trait of soft power. We have to remember that power is energy and energy is not seen, per se but it is felt. 

A powerful or power-filled presence allows you to establish your personal brand in everything you do. You're developing a brand in everything you do, either intentionally or unintentionally. It's a part of how you present yourself, including how you dress and how you speak, and how you generally conduct yourself both in-person and online.

You are consistently communicating to others who you are. and these are our areas of focus in today's episode. Your presence is comprised of a proper balance of these attributes.  

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