Crush the Rush™: The Life-First CEO Podcast

590 - AI Hacks to Boost Your PR with Nicole Pearl


Listen Later

What if getting press didn’t require a huge budget—just the right strategy and the right story? In today’s episode, I’m joined by Nicole Pearl, award-winning PR coach, journalist, and TV personality. With 25 years in media, Nicole reveals what actually makes a pitch land, how founders can stand out without overwhelm, and the right way to use AI so you sound human, not automated. 

We get into the mindset behind great pitching, how small business owners can stand out even without huge budgets, and the right way to use AI so you sound polished—not robotic. If you’ve ever wondered why your pitches fall flat, how to position your personal brand, or whether AI can actually help you get visible, this conversation is full of real talk and real strategy from someone who has seen it all.

Today you’ll hear:

  • 02:55 – What “life-first business” looks like for Nicole as a mom of three and long-time media professional
  • 03:16 – Why she blends journalism + PR coaching—and the moment she realized small business owners were getting left behind
  • 03:43 – The real reason most founders struggle to get featured (and it has nothing to do with talent)
  • 04:39 – What a journalist-first approach actually means—and why your “cool story” may not be the story that lands
  • 05:10 – The phrases journalists instantly recognize as AI-generated (and why they’re such a turnoff)
  • 05:33 – How media outlets now flag and blacklist AI-written pitches
  • 06:23 – The biggest AI mistakes people make when pitching—and how to use it the right way
  • 06:59 – How Nicole built her Media Matchmaker tool and why most founders don’t know where they actually belong in the press
  • 07:54 – Using AI to find gift guides and niche placement opportunities
  • 09:13 – How Nicole integrates AI into her workflow—including finding contacts (and the limitations you need to know)
  • 10:56 – Why journalists never rely on AI for fact-checking (and neither should you)
  • 11:31 – The most common red flags in pitches—and why founders get the “why me?” part totally wrong
  • 12:42 – Why your personal brand is the key to standing out in the modern media landscape
  • 13:36 – How to use AI to identify patterns in your own story so you can pitch more effectively
  • 15:02 – The AI tools Nicole uses daily (including her own TV Pitch Writer bot)
  • 17:19 – A super simple but powerful AI prompt for researching relevant outlets
  • 19:05 – The biggest myth about being on TV—and why your goal should NOT be sales
  • 20:52 – Why TV is a visibility play, not an advertising strategy
  • 21:21 – The trend Nicole is loving in marketing right now: private podcasts

 

CONNECT WITH NICOLE:

Website: Nicolepearl.com

Instagram: @nicolepearlbeautygirl

Free Resource: AI Media Matchmaker https://nicolepearl.com/op/media-matchmaker/

 

🔗 LINKS MENTIONED:

👉 Learn more about the Collective Co-Op → www.holllymariehaynes.com/coop

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat 

 

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme 

...more
View all episodesView all episodes
Download on the App Store

Crush the Rush™: The Life-First CEO PodcastBy Hosted by Holly Haynes

  • 5
  • 5
  • 5
  • 5
  • 5

5

160 ratings


More shows like Crush the Rush™: The Life-First CEO Podcast

View all
Earn Your Happy by Lori Harder | YAP Media

Earn Your Happy

2,793 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,621 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,589 Listeners

The Mind Your Business Podcast by James Wedmore

The Mind Your Business Podcast

1,646 Listeners

Well-Oiled Operations with Stacy Tuschl by Stacy Tuschl

Well-Oiled Operations with Stacy Tuschl

516 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,065 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,021 Listeners

The Cathy Heller Podcast with Cathy Heller by Cathy Heller

The Cathy Heller Podcast with Cathy Heller

7,707 Listeners

She Means Business Show by Carrie Green

She Means Business Show

311 Listeners

Woman of Influence by Julie Solomon

Woman of Influence

1,440 Listeners

The Rachel Hollis Podcast by Three Percent Chance

The Rachel Hollis Podcast

16,663 Listeners

GOD-LED BUSINESS - Make Money Online, Business Ideas, Passive Income, Online Business, Start a Podcast by Stefanie Gass - Christian Business Coach, Podcast Coach, Podcast to Profit™ Founder

GOD-LED BUSINESS - Make Money Online, Business Ideas, Passive Income, Online Business, Start a Podcast

1,242 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,605 Listeners

SYSTEMIZE YOUR LIFE | Overwhelmed, Organized, Routines, Schedules, Time Management, Time Blocking, Business Systems, Online Business, Work-From-Home, SAHM by Chelsi Jo

SYSTEMIZE YOUR LIFE | Overwhelmed, Organized, Routines, Schedules, Time Management, Time Blocking, Business Systems, Online Business, Work-From-Home, SAHM

686 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

126 Listeners