6 Figure Creative

Have you ever checked a price for a flight, only to come back later and see that the price increased (or decreased) significantly?

This is something called "dynamic pricing", and it's what some of the largest businesses in the world do to maximize their profits.

This is a technique I learned in 2015 when using a new "dynamic pricing" tool on my Airbnb, and it added a 20% boost to my rental income.

It worked so damn well that I brought the same idea to my freelance business that same year.

If you're looking for clever ways to give yourself a pay raise, maximize your income, and fight against inflation by using supply and demand to your advantage, this episode is for you.

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/230

The message of this week's episode is simple...

Raise your gosh darn rates.

There are way too many dangers of perpetually undercharging for your services (which we discuss in this episode).

There are also so many benefits to your life/business when you charge more that you can't keep putting off rate increases.

You might even need to completely restructure your services so you can charge more, but the effort is worth the result.

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/229

If you've been stuck at 4 or 5 figures per year as a freelancer, there's likely one ingredient that is holding you back from growth.

Without this ingredient, it is 100% impossible to get clients, grow your income, and get past the 6 figure mark (if that's your goal).

In this week's episode of the 6 Figure Creative Podcast, my buddy Mark Eckert and I map out the path you can take to overcoming all of the hurdles between you and this incredibly important missing ingredient.

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/228

Is your income in a constant feast-or-famine cycle? Some months might look great... But then all of your projects seem to dry up, and you're left scrambling for clients.

This sort of cycle can be brutal for your business, personal life, and mental health, but this cycle doesn't have repeated for the rest of your life.

There are likely 3 things keeping you trapped in this vicious cycle, and this episode breaks down how to finally break the cycle.

If you're ready for more consistency, dependability, and stability in your monthly income, add episode #227 of the 6 Figure Creative Podcast to your podcast queue ASAP!

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/227

So you made it to $100,000+ per year... Congrats. Too bad you made so many sacrifices that you're constantly stressed out, you're missing out on time with friends and family, and you resent your business.

The irony is that you became a freelancer because you hated your day job and you wanted to work for yourself. Now, you feel like you have 50 "little bosses", and you hate your life a little bit more with each new client you gain.

If this sounds like you, it may be time to put boundaries into place to get to that sweet spot between hitting your income goals while also enjoying your life and business.

In this week's episode of the 6 Figure Creative Podcast, I give you 6 different boundaries you should have with your clients so you can actually stay happy, healthy, and profitable.

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/226

If you've ever felt like your freelance life has been a neverending feast-or-famine roller coaster, chances are you're missing one (or more) pieces of a full client acquisition machine.

You've likely "dabbled" with bits and pieces here and there, but you've never fully built each of the individual parts and refined them to the point where everything is working as a well-oiled machine bringing you high-quality clients every single month.

In this week's episode of the 6 Figure Creative Podcast, I break down each of the major parts of your Client Acquisition Machine, as well as what specific numbers you should be aiming for as a benchmark.

If you've ever wanted more stability and predictability in your business, and you want a clear roadmap for how to make 2023 your best year ever, this episode is for you.

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/225

Did you know that closing too many clients can be a bad thing?

I know it sounds completely backwards, but a high sales conversion rate (70%+) is usually a sign of an unhealthy business.

In episode 224 of the 6 Figure Creative Podcast, I break down the two reasons why a high sales conversion rate is a bad thing, and what two actions you can take to build a happier, healthier freelance business.

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/224

How much is an average client worth to you? Whatever that number is, imagine how much more they'd be worth to you and your freelance business if they were paying you that amount every single year.

Now imagine how successful you'd be if every single client you've ever had was paying you the amount every year for the rest of your career.

That's the reality for those who run recurring subscription businesses, however, most freelancers only offer one-and-done packages.

Whether you call it a retainer, subscription, or simply a "monthly fee", most who follow this podcast would love the idea of acquiring a client one time and having them keep paying you every single month.

But... What if your service just "doesn't make sense" as a recurring subscription?

If that's you, I'd challenge you to listen to this episode of the 6 Figure Creative Podcast. No matter what service you offer, there's likely some way to shift your clients to a recurring income model.

Our guest this week, Annemie Tonken, has managed to build her family photography business to 6 figures per year from 6 hours of work per week.

If you want to learn how she's managed this, and how she's launched a highly-successful recurring-subscription photography service in an industry where very few others are doing the same, listen to episode 223 of the 6 Figure Creative Podcast ASAP.

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/223

Love it or hate it, email marketing is the closest thing there has ever been to a "magic pill" for anyone looking for stability in their month-to-month income.

The sucky thing is...most of us "fall victim" to email marketing ALL THE TIME. You get tons of tons of emails from people offering their products and services, but you never make use of this powerful tool yourself.

Most freelancers I see are making one (or more) of these mistakes:

If you want a time-tested, surefire way to stay top-of-mind, build trust, and actually reach the audience you've built, email marketing is where it's at.

If you're having success on social media right now, I'm begging you to take this time to build an email list so you're safe/secure in the long run.

Social media has historically always become a "pay to play" world for business owners, and Tiktok is already making that shift. Don't make the mistake of thinking that party is going to last much longer.

If you're open to the idea of building, growing, and using an email list to grow your reach, and you like the idea of building trust in a one-to-many setting, this week's episode of the 6 Figure Creative Podcast is for you.

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/222

Here are a few of the biggest lies when it comes to marketing your freelance business.

If any of that sounds like you, my guess would be you likely have very little predictability in your income.

You might go from having more gigs than you can handle, followed by extreme famine periods where your calendar dries up (along with your bank account).

If you want steady, predictable income for your business every single month, there are 4 key things you need in place.

If you're even missing one of these four pieces, you're making your path to predictability extremely difficult (or impossible).

In this episode you’ll discover:

For full show notes, visit https://6figurecreative.com/221