February 20, 2025

6 Ways To Bring In More Business During A Slow Season

27 minutes

So you’re stuck in a slowwwww AF season? You check your inbox — crickets. You refresh your DMs — nothing. You start wondering if it’s time to start selling essential oils. And unless you’re passionate about lavender, my response is ABSOLUTELY NOT.

Slow seasons happen, but that doesn’t mean you have to just sit around waiting for clients to magically appear. In this episode, I’m walking you through six things you can do when business feels slow — things that actually work, things that I’ve done myself, things I tell my clients to do all the time, and things that make you feel like you're taking control instead of waiting for the universe to drop money in your lap.

So if you're side-eyeing your Stripe dashboard like it owes you an explanation, grab your notebook and hit play.

TOPICS & TANGENTS

— The six strategies I swear by for getting more business, even in a slow season

— What to do when your dream clients are too busy lounging on the beach, eating watermelon salsa, and devouring smutty romance novels to think about hiring you

— Why people are still spending money (even when the world is crashing down, and it feels like they aren’t)

— The sneaky Facebook group strategy that’s landed me so many clients

— What the “lipstick effect” has to do with your offers

— The number one reason your marketing might not be working (and how to fix it)

POINT OF THE STORY

Stop waiting, start selling. You can either sit around and stress about a slow season, or you can take action and bring in business!

GIVEAWAYS

Tag @btlcopy in your stories for a chance to win your next bean water on me!

If you leave a review on Apple Podcasts, take a screenshot, and sent it to me via DMs for a present.

And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize.

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— My 28 Days Sales Challenge and its related Instagram post

— Pinterest blogging masterclass with Sarah Burk

— Book a website copy audit with me

— Sales Series - my mini sales page course

— Blog post: “How To Write A Minimal Services Page”

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.